Rihanna Launched Fenty Beauty at Ulta: She Did Shine Bright Like a Diamond!

You heard it right! Just this Saturday, March 12, Rihanna went to Ulta Beauty, Los Angeles to do the product launching of her brand –  Fenty Beauty.

Fenty, Rihanna’s multi-awarded cosmetic brand is now available at all Ulta Beauty’s website and all of the 1,300 Ulta physical stores across the country!

The successful launch is graced by Fenty Beauty products hanging from huge balloons at the event. 

There was also a custom claw machine and a classic orange Pontiac GTO with the brands’ logos on it. 

READ MORE: Is Fenty Beauty Vegan?

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Last month, Rihanna announced that her cosmetics line was coming to Ulta Beauty by taking a picture in the parking lot of the store. 

When she wrote this, she said, “It’s going to be in my ULTA bag!” “Finally, I can say that @fentybeauty is now part of the @ultabeauty family. In March.”

During the launch, Rihanna wore custom Coperni.

With her diamond-inspired makeup look with Fenty Beauty, Rihanna welcomed Ulta Beauty guests with a  real-life glow!

“The Fenty Face!” really gave her that “shine bright like a diamond” glam.

Not only that! The best part of the launch is the interactive product experience with the guests. 

Insiders received a sneak peek at Fenty Beauty and Fenty Skin’s newest product launches, including the Fenty Icon Refillable Lipstick.

Bestsellers like Fenty Eau de Parfum and Fenty Skin Fat Water Pore-Refining Toner Serum are at the Fenty Beauty and Ulta Beauty event, too!

The renowned artist shares how make-up empowers her during her pregnancy. 

She recalled that “Some days, when you’re pregnant, you just think, “Ugh, I just want to lay on this couch all day.”

In February, the singer told People, “Putting on a little make-up can make you look really different.” 

“People feel better when they look fantastic,” Rihanna remarked.


“The truth is, I’ve heard that for a long time. It can get you off the couch and make you feel like a bad b-!”

Fenty Beauty was founded in 2017 by Rihanna “so that women everywhere would be included.” 

The CEO emphasized on a wide range of formerly difficult-to-match complexion tones, formulations that work for all skin types, and universal hues.

Above all, she wants to inspire. She said that, “Makeup is there so you can have some fun with it.” It should never feel suffocating.”

“It should never feel like you’re wearing the same thing every day. Feel free to take risks, take chances, and try something new or unusual.”

Now, Fenty Beauty has been growing with over a million followers and a variety of products from skin-care to make-up ranging from $7 to $140.

Rihanna’s Fenty Beauty will continue to reach more people as it partners with Ulta Beauty.

Monica Arnaudo, Ulta Beauty’s Chief Merchandising Officer, is overjoyed to have Fenty Beauty join the Ulta Beauty family. 

She said that “Rihanna has created and methodically nurtured one of the most popular and inspiring beauty brands on the market today.”

The CMO added, “Our guests have maintained Fenty Beauty at the top of their wish lists, and we can’t wait for them to discover these beloved products at Ulta Beauty locations around the country.”

Look how gorgeous Rihanna was that night!

About LusineTG

Lusine is a fresh young writing enthusiast who loves to share tips about beauty, skincare, and so many other things. When she's not writing, you can find her snuggled up with her dog Benji binging on Netflix. She's also into cooking and yoga. Follow her on FACEBOOK and TWITTER. Learn more about her HERE.

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