Let’s start with our top question: Does Burt’s Bees test on animals. The short answer? No, the brand does not test on animals AT ALL.
In fact, that’s what drew me to them so many years ago when I first discovered them.
Back then (I know, that makes me sound old), there were literally like two CF beauty brands- Beauty Without Cruelty and Kiss My Face.
So when any new brand came on the market, I did the dance of joy!
Today, all these years later, the brand still stands by their “against animal testing” roots.
They’re also as passionate about using high-quality natural ingredients in their products today as they were 20+ years ago.
Overall, they’re an AMAZING brand! That said, there’s one thing that holds me back from calling them 100% best cruelty-free beauty brand.
We’ll get to that in one moment, but I want to tell you why that 0.01% has NOTHING to do with them selling their products in China. Bear with me, it’s important.
Wait, if Burt’s sells in China, doesn’t that automatically make them NOT cruelty-free?
If you read ANY of our posts on this topic, you know that selling in China almost always knocks a brand out of running for CF beauty brands.
However, in Burt’s case, they’re only selling direct-to-consumer. China’s newest laws let consumers buy non-animal-tested products online, such as through a brand’s website.
As of right now, products sold in physical stores throughout China are still tested on animals by law. However, that’s supposed to change by the end of 2021.
Pre-market testing will no longer be required. Unfortunately, if someone complains about a product, China could require animal testing post-market. So it’s not a total win, but it’s progress!
In Burt’s Bees’ case, though, it’s moot. As of now, they only sell direct-to-consumer, so they retain their cruelty-free status even though they sell in China.
So why aren’t they 100% cruelty-free, then???
The main reason why Burt’s loses its CF status in my book has nothing to do with the brand itself and everything to do with the parent company.
Back in 2007, Clorox bought Burt’s Bees. Yes Clorox, as in the same company that cleaning products (and NOT the happy earth-friendly natural kind).
Clorox actually owns quite a few rather surprising brands, including a few vitamin and supplement lines, and- perhaps the most shocking- Hidden Valley (the people who make salad dressing).
I digress, though. Let’s look at Clorox’s animal testing policies to get a better understanding of how it cost Burt’s it’s former “100% cruelty-free status” in my book.
Clorox, Burt’s Bees Parent Company is NOT Cruelty-Free (but they are trying)
I have to give Clorox credit, they really are trying to put their animal-testing days behind them.
I remember when Burt’s first sold out to them, I was SO disappointed because Clorox was at the top of “not kind to animals” list.
That’s changed quite a bit over the years. Today, I’d go so far as to call them “industry giants who lead the mission to stop animal testing.”
However, according to their policy statement, they still test on animals “where required by law” when no other alternatives exist.
Here’s a snippet from their statement (I bolded an important point that we’ll discuss in a moment).
Clorox does not conduct — or cause a third party to conduct on its behalf — any animal testing on products or formula ingredients that Clorox develops internally, unless the testing is required by law and there is no viable alternative to such testing. When the law requires such tests, Clorox only selects highly qualified contract research facilities that comply with all applicable animal welfare standards. Additionally, for our Burt’s Bees cosmetics and personal care products, we have a zero tolerance for animal testing for both formulation and ingredients.
I know I’ve said before (and I’ll probably say it again)- there’s no “but” or “except” when it comes to animal testing. You either do or you don’t.
If we were talking about any other parent company, I’d cross Burt’s off my cruelty-free list and move on.
However, let’s discuss that bolded section, because it’s pretty important.
Clorox has ZERO tolerance policy for Burt’s Bees
While some Clorox products are tested on animals (when required by law), they do have a zero-tolerance policy for Burt’s Bees.
This means that there are NO exceptions, no ifs, ands or buts. To me, that’s enough to make them “cruelty-free enough” in my book.
Burt’s Bees Cruelty-Free FAQs
We covered some of these above, but I like to do a very quick summary, especially for all you skimmers out there.
Is Burt’s Bees vegan-friendly brand?
No, as the many of their products contain beeswax and other bee-centric ingredients.
What Parent Company Owns Burt’s Bees
Clorox, which is NOT cruelty-free
Is Burt’s Bees Certified by Leaping Bunny?
Yes, but with a note that their parent company is NOT cruelty-free
Final Words About Burt’s Bees Cruelty-Free Status
I usually close with a few cruelty-free alternatives, but given all that we’ve learned, I feel like Burt’s Bees deserves our hard-earned money.
Typically, I hold parent companies against brands. If said parent has even the loosest connection to animal testing, it’s usually enough to knock ALL of their “children” off my cruelty-free shopping list.
However, Clorox goes farther than some of the other parent companies that we’ve discussed.
For example, when we talked about whether or not Neutrogena is cruelty-free, we saw that their parent company is Johnson & Johnson, a company that does an excruciating amount of animal testing in their pharmaceutical brand.
So, between Clorox’s zero-tolerance policy Burt’s and the company’s overall dedication to putting an end to animal testing, I feel comfortable continuing to purchase Burt’s Bees products.
I feel like if we say, “Sorry, Burt’s, but since your parent company is only 99% cruelty-free, you’re off our shopping list,” we’re sending a message that their efforts don’t matter, and they may think “why bother?”
Does that make sense? What do you think?
Is Burt’s Bees cruelty-free enough for you, given who their parent company is? Tell me below!
Check the table below for a side-by-side comparison of our favorites!
20 Cruelty-Free Liquid Eyeliners
Here are my top picks. I’ve included cruelty-free certifications when applicable. Not all brands pay for certification, though. Smaller handmade brands on Etsy (I noted these), for example, rarely have the budget.
Some brands are not certified, but included in PETA’s CF shopping guide. These are noted with “PETA Guide.”
If you’re not really a fan of totally liquid eyeliners (I sometimes have a hard time applying them, as I don’t have a steady hand), cream and gel is the next best thing. Again, most of these are vegan. If they’re not, I’ll let you know.
If you’re wondering, ‘is Sugarpill cruelty-free’, you’ll be happy to hear that this is a 100% cruelty-free brand.
Although they don’t fall into the typical goth aesthetic, they’re still one of the favorite makeup brands for goths. I’ve used Sugarpill even before doing this review, and I can’t get over how good their eyeshadows are.
There is no way you haven’t heard of Lime Crime before, no matter your makeup preferences.
So many goths praise Lime Crime because of their innovative approach to makeup and the high quality of their products.
Most of their packaging might be pink, but they do have some fierce choices to choose from such as a bold eyeliner, colorful mascaras, highly pigmented eyeshadow palettes, great lip liners, and lipsticks.
Although goth makeup isn’t one-size-fits-all, most goths use white foundation and black for the rest of their makeup. This means the blackest black eyeliner, eyeshadow, lashes. Some of the other popular colors include brown, purple, red, burgundy.
Why do Goths wear white makeup?
The white foundation is meant to make goth boys and girls look pale and make them look more like vampires. The goth subculture is related to death, darkness, terror, supernatural figures, the afterlife, hence the white face.
Choosing the best goth makeup brand is almost impossible with all these crazy innovative companies that do a better job at presenting their products than ‘normal makeup’ companies do.
And you know what? During my research, I figured out that all the brands on the list are killing it with the quality of their products, and they’re a breath of fresh air in my makeup collection.
All of the brands on this list are cruelty-free; most are vegan, Leaping Bunny or PETA certified. So whichever one you choose for your next purchase, you won’t be wrong.
“9 Spectacular Goth Makeup Brands That Aren’t Kat von D.” n.d. Revelist.com. Accessed June 15, 2021. https://www.revelist.com/makeup/goth-beauty-brands/8055.
“Goth Subculture.” n.d. Google Arts & Culture. https://artsandculture.google.com/entity/goth-subculture/m03ct3?hl=en.
A lot of people wonder if the personal care products from the company are kind to animals.
The problem with this question is that it’s tough to know for sure because they don’t make their stance on animal testing very clear.
So below, we’ll try to clarify things a bit more for you!
Check: Best Cruelty Free Clean Beauty Brands
Maybelline Animal Testing Policies
Maybelline hasn’t released its formal cruelty-free policy.
However, their parent company, L’Oreal, does have an animal testing policy, and it reads like a classic loophole.
“L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”
As we’ve said time and again, when it comes to cruelty-free statements, any use of words like “if” “but” or “except” are clear red flags.
While L’Oreal on the whole is pioneering the use of alternative methods to animal testing, the fact that they still allow others to do so on their behalf is a huge problem.
Let’s go over their history and recent developments to learn more.
Maybelline is, in fact, relatively new to the cruelty-free and cosmetic vegan products arena. However, the company was previously selling products with testing on animals, including the infamous KY Jelly.
The company finally added a prominent statement to its website stating,
“Maybelline is proud to be committed to the responsible use of animals in research and development of our cosmetics, skincare, and hair care products. We have terminated the cosmetic testing of all product lines, which include anti-aging, makeup, skincare, eyeliner, hair care, and hair products.”
Though it may seem hard to imagine, this groundbreaking commitment started with Maybelline’s Promise. And it is working. It has resulted in significant changes to their policies, practices, and ethics.
Is Maybelline a Vegan-Friendly Brand?
Although Maybelline doesn’t perform any animal testing, they do still use animal derived ingredients for some products, including Petsun DSP (Natural Elements) face cream Face Up Mascara Dawn Free DayWear Cream (which contains porcine serum, a toxin found in pig eyes) Smashbox even describes their Real FuLish Mascara as an “eye primer containing vegan-friendly ingredients.”
Maybelline has a fairly good animal testing policy, though. According to their website, Maybelline conducts “non-animal testing of their highest-performing products.”
When available, non-animal tests are used for the brand’s highest-performing products.
Maybelline is owned by L’Oréal and follows their policy on cosmetics animal testing.
Not all brands owned by a company that conducts animal testing inherit their policy.
According to the Maybelline animal testing policy, (1) no finished products or ingredients are tested on animals, and (2) no third parties test on animals on their behalf unless required by law.
There is no mention of their suppliers in this brief policy, but we know from L’Oréal’s full animal testing policy that they make an exception for some ingredients tested on animals by their suppliers.
Specifically, Maybelline states that they cannot test on animals if their products are sold in Brazil or Russia. These two countries are notorious for lacking proper regulations.
On the other hand, Maybelline states that they can test on animals if their products are sold in certain “restricted markets”, i.e., the USA, Canada, New Zealand, Ireland, Taiwan, and Australia.
However, this doesn’t help people living in countries where Maybelline cosmetics are sold (such as countries within the EU).
As a result, this is the point at which many brands begin to mislead consumers by omitting key facts. Despite the fact that Maybelline as a brand is silent on testing…
They also do not disclose whether their suppliers test their ingredients on animals. In case you didn’t know… The majority of animal testing is done at the ingredient level, not at the product level.
Lilah Beauty is a makeup brand with a small product line, but it has some really good deals and products. All of the items here are vegan and cruelty-free, which is great if you’re looking for alternatives to Maybelline.
“After 30 years of encouraging “cruelty-free beauty,” we took the next step with a company-wide global policy prohibiting animal testing of any kind for any Dove product — a policy that extends to our suppliers.”
This statement also shows that not only does Dove not do animal tests, but it also does not allow its suppliers to do so.
But do they sell their products in countries where animal testing is required by law?
This worldwide famous personal care company was founded in 1957 in the USA, producing beauty soaps. The idea of the beauty soap was to cleanse and at the same time, moisturize the skin.
And as their soaps had outstanding results and stood in the crowd, they started to expand their products to haircare as well.
Moreover, as many women used their products, Dove started remarkable Real Beauty campaigns, encouraging women all around the world.
Following other products like a body wash, body lotion, and deodorants for women, men, and babies, Dove became more and more popular worldwide.
And even though the company was founded in the late 50s, they started to make alternative approaches to animal testing only over 30 years ago.
And only from 2010, they decided not to test its products and ingredients on animals.
They also make sure to mention that none of their products and ingredients are tested on animals by third-party companies.
“…Our steadfast and complete commitment to the eradication of animal testing isn’t the only way we are contributing to the betterment of our world. We are exploring routes to offer vegan Dove products to cut down on our animal reliance overall.”
As some of the ingredients of Dove products have animal sources, we can’t clearly say that Dove is a vegan brand. They will be stated as a vegan brand only after they are free of using animal-derived ingredients.
This certified cruelty-free brand offers its consumers skincare products that work for their purposes. I have recently purchased their charcoal deodorant, which I was skeptical to try at first because of its color.
But right after I applied it, I have not noticed any stains on my clothes. Moreover, it really keeps your underarms from sweating. This deodorant is also vegan.
Is Dove Cruelty free? What are your thoughts about it? Share with us below!…
Medusa’s is a PETA-certified brand that sends the most innovative vegan makeup box each month. I’ve been their massive fan for a while and decided to subscribe after another friend did.
I can honestly tell that their boxes are always fun, contain 3 or 4 full-sized products, and sometimes even feature special themes.
Since the element of surprise is the best thing about a subscription, you’ll never know what you’re getting until you open the box. You can expect several neutrals for everyday use and a dash of color.
Sounds great to me! Each month the vegan makeup products change, and several times a year, Medusa’s Makeup collaborates with mega-popular and indie brands to make things even more interesting.
Isabella’s Clearly is a brand that puts in a lot of effort to deliver high-quality handmade products without toxic ingredients or preservatives.
Their monthly subscription lifestyle box arrives in a recyclable gift box in which you’ll find four or more of their full-sized products.
It can be skincare, oral care, hair care, lifestyle products, body care, wellness. I never forget to support handmade USA products, and things get even better when it’s an all-around lifestyle package.
When I found out that this brand supports small local businesses and gets its ingredients from local sellers, I was even happier to get my subscription box.
If you have a friend who’s obsessed with farms and everything farm-related, the clean beauty products from DAYSPA Body Basics will be the perfect gift.
This family-owned business is all about non-toxic living, producing all the ingredients they use on their farm.
Their monthly box is gender-neutral, made from their family to yours, and can include products such as skincare, balms, lotions, foot care, sunscreen, muscle relief, and more.
Their previous boxes have been themed in most cases, but this is an innovative brand, so you can never know how they’ll surprise you.
Number of products: 3 or more full-size products
Average value of products: over $50
Subscription type: monthly
Cruelty-Free Subscription Box FAQs
Is Birchbox vegan and cruelty-free?
Although the company is not 100% cruelty-free, they work with a lot of cruelty-free brands. They are not 100% vegan either. So far, Birchbox has curated a few cruelty-free beauty subscription boxes, but we’re still waiting for the news when they will only start working with vegan and cruelty-free brands.
Are Benefit Cosmetics cruelty-free?
Benefit Cosmetics is a company that doesn’t test on animals. Their products are made in Europe, and they use alternative ways of testing. However, Benefit also sells their products in China; they’re transparent about the fact that the Chinese government does use third-party testing on animals in their country on Benefit products because it’s required by Chinese law. This is pretty much the same thing as the Morphe cruelty-free problemwe recently got in-depth with.
The company proudly states that not only do they not test on animals, but their suppliers also do not conduct animal testing.
Moreover, they do not allow animal testing in countries where required by law.
Another great thing that not all cosmetics companies do to be welcome in the cruelty-free community is that they are not selling their products in countries where tests on animals are mandatory, such as Mainland China.
NYX cosmetics shows an approach that many companies do not simply have. And with that, they make sure to be helpful to animal welfare and people who care about animal rights.
A few years back, NYX Professional was bought by a multinational personal care company, L’Oreal.
This company has many brands under its name that are not cruelty-free, but NYX Cosmetics stayed true to its core values.
With their strict approaches, NYX has met the criteria to be certified as a cruelty-free brand and sold with a cruelty-free logo.
As much as we’d love to agree with PETA’s certification here, unfortunately NYX’s parent company takes them out of the running for our 100% cruelty-free shopping list.
Is NYX Leaping Bunny Certified?
Makeup companies that are 100% cruelty-free gain more trust among consumers, when they become certified by a cruelty-free organization such as Leaping Bunny or PETA.
Although NYX Professional Makeup is not certified by Leaping Bunny, they have official certification from PETA.
It basically means that they meet all the requirements of PETA, which honestly aren’t as stringent as Leaping Bunny.
Cosmetics companies can get such certifications when they show all the necessary documents about not testing on animals at any stage of product manufacturing.
Is NYX a Vegan-Friendly Brand?
It would have been great if NYX was also a vegan-friendly brand, but sadly, it is not.
NYX is not entirely a vegan brand as some of its products are still made with animal-derived ingredients.
However, they have separated the products that are vegan-friendly, for people who want to buy vegan cosmetics from NYX.
Their vegan formulas are as effective and pigmented as their non-vegan products.
As they mention on their website:
“We are continually striving to create cruelty-free, vegan-formula makeup and beauty products to support your vegan lifestyle. When it comes to vegan essentials for a plant-based lifestyle, we hope our vegan-formula makeup and beauty supplies become your new go-to.”
Some of their vegan-friendly products for eyes, lips, and face are:
A Bit Jelly Gel Illuminator
Away We Glow Strobing
Mineral Finishing Powder
Faux Marble Lipstick
Filler Instinct Plumping Lip
Super Fat Eye Marker
Super Skinny Eye Marker
On The Rise Volume Liftscara
Precision Brow Pencil
Proof It! Waterproof
HD Studio Photogenic Foundation
High Definition Finishing Powder
More vegan products you may find on their website, under the Vegan section. The products included there do not include animal-derived ingredients and are 100% vegan.
Kjaer Weis is an organic makeup company that sells 100% cruelty-free products for its consumers. I have recently tried their Lustrous Bronzer, and I am obsessed with it. It gives such a glowy and bronzed color to my skin.
However, when buying the products of Kjaer Weis, keep in mind that some of their products have beeswax, so the brand is not entirely vegan.
This Leaping Bunny-certified makeup brand has great products for makeup enthusiasts who are trying new things. All of their products are very pigmented and deliver excellent results without breaking the bank.
Is NYX Cruelty-free enough for you? What are your thoughts about it? Share with us below!…
Suntegrity’s Impeccable Skin foundation does exactly what the name suggests.
After seeing it online for a while and hearing raving reviews from my friends, I decided to try it. And now, I can confirm that it’s the best cruelty-free liquid foundation in my collection.
Why is it the best, you may ask?
Well, let’s start with the fact that it contains SPF 30, it offers amazing coverage, it’s easily buildable, and it lasted me such a long time.
When you add the great ingredient list, and that it works for all skin types, it’s a win-win situation.
‘Suntegrity Skincare Impeccable Skin Broad Spectrum SPF 30 is beauty-boosting skincare, sunscreen, and makeup all in one!’
The brand doesn’t lie when they say that this product is above makeup! The Impeccable Skin foundation is formulated without mineral oils and silicones and is meant for all skin types.
Although I’m not a girl who opts for a medium coverage foundation, this one impressed me!
All the redness on my fair skin tends to peak through anything less than full coverage.
Well, I actually love how this foundation looks on my face because the coverage is enough to hide the redness and provide a natural-looking, dewy finish.
This is a 30 SPF foundation, which means it will keep you protected from the sun to a certain point. But still, you shouldn’t mistake it for an actual SPF and skip on it.
Lightweight on the skin, but great coverage
Shade range can be improved to fit more skin tones
Non-greasy at all, so it will be amazing for oily skin, dry, sensitive, and combination skin
The packaging is not luxurious
Flawless finish that doesn’t get patchy or uneven after hours of wear
Lightweight on the skin, but great coverage
Don’t you hate it when a foundation feels so heavy on your face? Since this one is a blend between skincare, makeup, and sunscreen, you won’t even feel it.
Non-greasy at all, so it will be amazing for oily skin, dry, sensitive, and combination skin
Many of my friends with oily skin tried this liquid foundation and said it’s the best thing that’s ever happened to them for everyday use.
I love how it doesn’t irritate my sensitive skin and keeps it glowing throughout the day.
Flawless finish that doesn’t get patchy or uneven after hours of wear
My dry skin, unfortunately, struggles with eczema. That’s why it’s hard for me to find a great foundation that won’t make the patchy areas even more prominent. This one didn’t; it blended perfectly and flawlessly.
Shade range can be improved to fit more skin tones
The foundation comes in six shades, but the range should be extended, especially for darker skin tones.
My skin is fair, and thankfully I managed to find the perfect tone that’s not too orange or too pink.
The packaging is not luxurious
If you love luxurious-looking makeup products, this one comes in a basic tube.
Yes, packaging is not as important as performance, but it is still worth mentioning because some people love the visual experience.
How it Compares to Others and Why
This is the only liquid vegan foundation on the list with an SPF 30. It’s also the only product that I found worked great when applied with fingers, brush, or a beauty blender.
Suntegrity recommends using a nickel-size drop of the foundation for your face. I found that that’s enough, and I’ve got a chubby face if you know what I mean.
This is a buildable foundation, so whenever I need more coverage, I just add another layer.
When it comes to the application, it works with a brush, fingers, and a beauty blender. My favorite way to go is with a foundation brush!
Coverage is one of the most important factors when buying one this beauty product. There is no one size fits all, because it’s up to personal preference.
What if you read stellar reviews for a product, but it turns out to be light coverage and you prefer full? That’s not going to be the right purchase for you and you’ll end up giving it to your best friend.
Type Of Foundation
Decide what kind of foundation you want and need. Liquid is not the same as powder, but, you can also use both.
Another thing to know is that most serum foundations have lower coverage compared to cream and liquid foundations.
Set a budget. You don’t want to splurge on the most expensive product just because you read a few nice reviews online.
Make sure that you check the size of the packaging as well and compare it to the cost per oz, ml, gr.
Are MAC Cosmetics cruelty-free?
MAC Cosmetics is unfortunately not one of the cruelty-free brands that produce colored cosmetics. Its parent company, Estée Lauder, does have a testing policy that requires testing on animals only in countries where it’s required by law. China is one of the countries with an animal testing law where MAC is sold, therefore we can only hope that they stop testing on innocent creatures in the future.
Is Maybelline vegan and cruelty-free?
Maybelline is another company that is not vegan or cruelty-free. Their parent company, L’Oreal has the same policy as Estée Lauder. Both Maybelline and L’Oreal sell their products in China where animal testing is unfortunately required by law.
Is Bare Minerals cruelty-free?
If you love Bare Minerals’ products, you’ll be happy to hear that this brand doesn’t allow testing on animals. Their products also feature a mineral oil-free formula, don’t contain triclosan, parabens, coal tar, propylene glycol, phthalates, chemical sunscreens, formaldehyde, and microbeads.
“Clean Beauty Makeup and Skincare Products | BareMinerals.” n.d. Www.bareminerals.com. Accessed May 26, 2021. https://www.bareminerals.com/our-purpose/look-good/clean-beauty/#:~:text=Every%20bareMinerals%20product%20is%20100.
“Research Shows That ‘Vegan’ Is Third Most Popular Product Claim in Colour Cosmetics.” 2020. Vegconomist – the Vegan Business Magazine. July 27, 2020. https://vegconomist.com/fashion-und-beauty/research-shows-that-vegan-is-third-most-popular-product-claim-in-colour-cosmetics/.
“U.S.: Usage of Foundation and Concealer Make-up 2020.” n.d. Statista. Accessed May 26, 2021. https://www.statista.com/statistics/275729/us-households-usage-of-foundation-and-concealer-make-up/.
Which is your favorite best cruelty free foundation? Share with us!…
Launched on September 17, 2019, Haus Laboratories is the cruelty-free, vegan cosmetics brand of pop singer, songwriter, and actress Lady Gaga (born Stefani Joanne Angelina Germanotta).
It is the first major beauty line to launch exclusively on Amazon. $1 from every paid Haus Laboratories transaction is donated to the Born This Way Foundation, a non-profit organization founded in 2012 by Lady Gaga and her mother, Cynthia Germanotta.
Launched on December 6, 2019, Kesha Rose Beauty is the cruelty-free, vegan beauty brand of pop singer, songwriter, and actress Kesha (born Kesha Rose Sebert).
The brand was launched in partnership with Hip Dot Cosmetics, an online beauty retailer.
The most popular product of the 4-product line is the FTW Eyeshadow Palette, a 12-shade palette with colors named after Kesha’s songs, like Tik Tok, from her 2010 studio album- Animal and Woman, from her 2017 studio album- Rainbow.
Launched in August 2020, Lauren Conrad Beauty is the cruelty-free, certified clean, vegan makeup and skincare brand of television personality, author, fashion designer, and businesswoman Lauren Conrad.
When the brand launched, it featured just 4 products and now has expanded to include over 30 products in the makeup and skincare categories.
Lauren Conrad’s philosophy, according to the brand’s website, is
“We’re committed to creating beautiful products that are clean, environmentally friendly, ethically sourced, and vegan so you can feel good about what you’re putting on your skin.”
Launched on September 3, 2020, Rare Beauty is the mission-driven beauty brand of actress and pop singer Selena Gomez.
The brand features over 30 products in the eyes, face, and lips categories. Two of its best-selling products- Liquid Touch Brightening Concealer and Liquid Touch Weightless Foundation- both feature an impressive 48 shades.
1% of all Rare Beauty sales are donated to Selena’s Rare Impact Fund, a project that helps people gain access to mental health services.
What are your favorite cruelty-free brands by celebrities? Share with us below!…