Is Burt’s Bees A 100% Cruelty Free Brand in 2021?

burts bees cruelty free f

Is Burt’s Bees cruelty-free as of 2021?

Short answer- yes…but only about 99.9% so.

What’s the deal with that last .01%?

Read on to learn about their animal testing policies, parent company and more to find out.

Related: Is Aveeno a 100% Cruelty-Free Brand?

Burt’s Bees Animal Testing Policies

Photo of a fluffy bunny on a white background.

Let’s start with our top question: Does Burt’s Bees test on animals. The short answer? No, the brand does not test on animals AT ALL.

In fact, that’s what drew me to them so many years ago when I first discovered them.

Back then (I know, that makes me sound old), there were literally like two CF beauty brands- Beauty Without Cruelty and Kiss My Face.

So when any new brand came on the market, I did the dance of joy!

Today, all these years later, the brand still stands by their “against animal testing” roots.

They’re also as passionate about using high-quality natural ingredients in their products today as they were 20+ years ago.

Overall, they’re an AMAZING brand! That said, there’s one thing that holds me back from calling them 100% best cruelty-free beauty brand.

We’ll get to that in one moment, but I want to tell you why that 0.01% has NOTHING to do with them selling their products in China. Bear with me, it’s important.

Wait, if Burt’s sells in China, doesn’t that automatically make them NOT cruelty-free?

If you read ANY of our posts on this topic, you know that selling in China almost always knocks a brand out of running for CF beauty brands.

However, in Burt’s case, they’re only selling direct-to-consumer. China’s newest laws let consumers buy non-animal-tested products online, such as through a brand’s website.

As of right now, products sold in physical stores throughout China are still tested on animals by law. However, that’s supposed to change by the end of 2021.

Pre-market testing will no longer be required. Unfortunately, if someone complains about a product, China could require animal testing post-market. So it’s not a total win, but it’s progress!

In Burt’s Bees’ case, though, it’s moot. As of now, they only sell direct-to-consumer, so they retain their cruelty-free status even though they sell in China.

So why aren’t they 100% cruelty-free, then???

The main reason why Burt’s loses its CF status in my book has nothing to do with the brand itself and everything to do with the parent company.

Back in 2007, Clorox bought Burt’s Bees. Yes Clorox, as in the same company that cleaning products (and NOT the happy earth-friendly natural kind).

Clorox actually owns quite a few rather surprising brands, including a few vitamin and supplement lines, and- perhaps the most shocking- Hidden Valley (the people who make salad dressing).

I digress, though. Let’s look at Clorox’s animal testing policies to get a better understanding of how it cost Burt’s it’s former “100% cruelty-free status” in my book.

Clorox, Burt’s Bees Parent Company is NOT Cruelty-Free (but they are trying)

Beeswax on display

I have to give Clorox credit, they really are trying to put their animal-testing days behind them.

I remember when Burt’s first sold out to them, I was SO disappointed because Clorox was at the top of “not kind to animals” list.

That’s changed quite a bit over the years. Today, I’d go so far as to call them “industry giants who lead the mission to stop animal testing.”

However, according to their policy statement, they still test on animals “where required by law” when no other alternatives exist.

Here’s a snippet from their statement (I bolded an important point that we’ll discuss in a moment).

Clorox does not conduct — or cause a third party to conduct on its behalf — any animal testing on products or formula ingredients that Clorox develops internally, unless the testing is required by law and there is no viable alternative to such testing. When the law requires such tests, Clorox only selects highly qualified contract research facilities that comply with all applicable animal welfare standards. Additionally, for our Burt’s Bees cosmetics and personal care products, we have a zero tolerance for animal testing for both formulation and ingredients.

I know I’ve said before (and I’ll probably say it again)- there’s no “but” or “except” when it comes to animal testing. You either do or you don’t.

If we were talking about any other parent company, I’d cross Burt’s off my cruelty-free list and move on.

However, let’s discuss that bolded section, because it’s pretty important.

Clorox has ZERO tolerance policy for Burt’s Bees

While some Clorox products are tested on animals (when required by law), they do have a zero-tolerance policy for Burt’s Bees.

This means that there are NO exceptions, no ifs, ands or buts. To me, that’s enough to make them “cruelty-free enough” in my book.

Burt’s Bees Cruelty-Free FAQs

We covered some of these above, but I like to do a very quick summary, especially for all you skimmers out there.

Is Burt’s Bees vegan-friendly brand?

No, as the many of their products contain beeswax and other bee-centric ingredients.

What Parent Company Owns Burt’s Bees

Clorox, which is NOT cruelty-free

Is Burt’s Bees Certified by Leaping Bunny?

Yes, but with a note that their parent company is NOT cruelty-free

Final Words About Burt’s Bees Cruelty-Free Status

I usually close with a few cruelty-free alternatives, but given all that we’ve learned, I feel like Burt’s Bees deserves our hard-earned money.

Typically, I hold parent companies against brands. If said parent has even the loosest connection to animal testing, it’s usually enough to knock ALL of their “children” off my cruelty-free shopping list.

However, Clorox goes farther than some of the other parent companies that we’ve discussed.

For example, when we talked about whether or not Neutrogena is cruelty-free, we saw that their parent company is Johnson & Johnson, a company that does an excruciating amount of animal testing in their pharmaceutical brand.

So, between Clorox’s zero-tolerance policy Burt’s and the company’s overall dedication to putting an end to animal testing, I feel comfortable continuing to purchase Burt’s Bees products.

I feel like if we say, “Sorry, Burt’s, but since your parent company is only 99% cruelty-free, you’re off our shopping list,” we’re sending a message that their efforts don’t matter, and they may think “why bother?”

Does that make sense? What do you think?

Bees wax beauty products with text,

Is Burt’s Bees cruelty-free enough for you, given who their parent company is? Tell me below!

30 Outstanding Cruelty-Free Liquid Eyeliner Brands to Try

a closed eye with a cruelty free liquid eyeliner

If you’re looking for an easy shopping list of the best cruelty-free liquid eyeliner options, I’ve got you covered!

As a lifelong animal lover, I refuse to buy any brand of makeup that tests on animals, so I’ve spent decades perfecting my go-to list.

Let’s start with a quick list of my top 5 favorites, then keep reading for the entire list.

Don’t forget to also check our review on the best cruelty free pressed powder!

Cruelty-Free Liquid Eyeliner Top Picks at a Glance

  1. 100% Pure Liquid Eye Liner
  2. Clove + Hallow Line + Define Liquid Eyeliner
  3. e.l.f. H2O Proof Eyeliner Pen
  4. Julep When Pencil Met Gel Long-Lasting Waterproof Eyeliner
  5. CleanFacedCosmetics Zero-Waste Liquid Eyeliner

Check the table below for a side-by-side comparison of our favorites!

20 Cruelty-Free Liquid Eyeliners

half face o a lady with cruelty free liquid eyeliner on her eyes

Here are my top picks. I’ve included cruelty-free certifications when applicable. Not all brands pay for certification, though. Smaller handmade brands on Etsy (I noted these), for example, rarely have the budget.

Some brands are not certified, but included in PETA’s CF shopping guide. These are noted with “PETA Guide.”

  1. ZUZU LUXE Liquid Eyeliner – Leaping Bunny (LB) & PETA
  2. Fitglow Beauty Lash Boost Eyeliner – LB
  3. 100% Pure Liquid Eye Liner– PETA MY FAVORITE!
  4. ILIA Beauty Clean Line Liquid Liner – LB
  5. Hush + Dotti Organic Liquid Eyeliner -LB & PETA
  6. Inika Organic Certified Organic Liquid Eyeliner – PETA
  7. Clove + Hallow Line + Define Liquid Eyeliner – PETA
  8. BUTTER LONDON Power Up Liquid Eyeliner Pen -NOT Vegan
  9. e.l.f. H2O Proof Eyeliner Pen – PETA
  10. MILANI Stay Put Matte Liquid Eyeliner – LB & PETA
  11. Honest Beauty Liquid Eyeliner – PETA
  12. Elate Cosmetics Elate Liquid Eye Liner – LB & PETA
  13. Barry M Cosmetics On Point Precision Eyeliner – NOT vegan
  14. Battington Lashes Sirine Silky Glue Eyeliner 
  15. Juice Beauty PHYTO-PIGMENTS Liquid Line & Define
  16. Kokie Retractable Liquid Eyeliner – LB & PETA
  17. blinc Semi-Permanent Liquid Eyeliner – PETA Guide
  18. Eyeko Mini Liner Trial Kit (Worth $36.00) – PETA Guide
  19. CleanFacedCosmetics Zero-Waste Liquid Eyeliner – Etsy
  20. DabHerbMakeup Organic Herb Liquid Eyeliner – Etsy

Also check: Top 20 Cruelty Free Retinol

10 Cruelty-Free Cream and Gel Eyeliners

If you’re not really a fan of totally liquid eyeliners (I sometimes have a hard time applying them, as I don’t have a steady hand), cream and gel is the next best thing. Again, most of these are vegan. If they’re not, I’ll let you know.

  1. ILIA Beauty Clean Line Gel Liner – LB
  2. Hush + Dotti Cream Gel Eye Liner – LB & PETA
  3. L.A. GIRL Gel Eyeliner – NOT Vegan
  4. e.l.f. Cream Eyeliner – PETA
  5. BLINC Gel Eyeliner – PETA Guide
  6. Mom’s Secret Natural Gel Eyeliner Black
  7. Julep When Pencil Met Gel Long-Lasting Waterproof Eyeliner – PETA guide
  8. Anastasia Beverly Hills Waterproof Crème Color – PETA Guide
  9. Wander Beauty Skyliner Retractable Gel Eyeliner – LB
  10. PureElementalBeauty Vegan Mineral Eyeshadow and Eyeliner in 2 in 1 – Etsy

With so many diverse brands, you should have no trouble finding the perfect cruelty-free liquid eyeliner (or gel, if you’re unsteady like me) for your makeup routine!


My personal favorite is 100% Pure. I love that their products are mostly made with fruit pigments! Plus, they’re PETA certified!

If you’re willing to take a chance on a handmade brand, though, I really like CleanFacedCosmetic’s Zero-Waste eyeliner. It’s not just animal-friendly, but earth-friendly, too!

CleanFacedCosmetic's Zero-Waste eyeliner
lady putting a cruelty free liquid eyeliner to her eyes

What are your favorite cruelty-free liquid eyeliner brands? Share with us below!

5 Amazing Goth Makeup Brands That Are Cruelty-Free [2021]

a goth lady holding a black lipstick which is one of the goth makeup brands that are cruelty-free

Gather aspiring goth queens and kings- today, we’ll do a review of the best goth makeup brands that are cruelty-free.

You probably already know how much our team loves animals and how important it is to give exposure to brands that don’t test on animals.

If you’ve also been on a search for the perfect gothic makeup palette, the most extraordinary gothic packaging, or indie brands who make the best goth makeup, you’ve come to the right place.

Keep reading, and you’ll end up treating yourself with some amazing finds.

Let’s start with a quick look at our top picks, then keep reading for all the glorious details.

Cruelty-Free Goth Makeup Products Top Picks at a Glance

If you see the value in these products and choose to purchase via my referral links, I may earn a small commission at no extra cost to you.

Check the table below for a side-by-side comparison of our favorites!

5 Goth Makeup Brands That Are Cruelty-Free (Review)

a pretty woman with a goth makeup and sexy top

The goth subculture started back in the 1980s in the United Kingdom, and it’s been a source of inspiration for many people through goth music, makeup, fashion. 

I’m not a goth makeup enthusiast myself, but my circle of friends is quite diverse, and I have several close friends who love experimenting with gothic makeup.

To me, this is a fascinating way to express yourself, and I’ve seen some of the coolest looks created with gothic makeup brands.

1. Sugarpill

If you’re wondering, ‘is Sugarpill cruelty-free’, you’ll be happy to hear that this is a 100% cruelty-free brand.

Although they don’t fall into the typical goth aesthetic, they’re still one of the favorite makeup brands for goths. I’ve used Sugarpill even before doing this review, and I can’t get over how good their eyeshadows are.

If I had to choose a single product, it would be their liquid lipstick formula in the color Vertigo. This is the most stunning dark purple goth color that will blow your mind and elevate all your makeup looks.

Another question I wanted to answer for our readers is ‘Is Sugarpill vegan?’. Sugarpill offers vegan products, but it’s not 100% vegan.

Thankfully, I found and included several other amazing vegan options on this list so that everyone can find what they’re looking for.


  • Cruelty-free
  • Partly vegan
  • Leaping Bunny Certified

2. Lime Crime

There is no way you haven’t heard of Lime Crime before, no matter your makeup preferences.

So many goths praise Lime Crime because of their innovative approach to makeup and the high quality of their products.

Most of their packaging might be pink, but they do have some fierce choices to choose from such as a bold eyeliner, colorful mascaras, highly pigmented eyeshadow palettes, great lip liners, and lipsticks.

The brand’s Velvetines Liquid Matte Lipstick in Bloodmoon is one of my favorite products because it stays on all day, doesn’t get flaky, and is as pigmented as it gets.


  • Cruelty-free
  • Vegan
  • Peta Certified
  • Leaping Bunny Certified

3. Rituel De Fille

Rituel De Fille is one of the most awesome indie beauty brands that I’ve ever come across.

Their aesthetic is insane, the packaging and presentation are well-thought-of until the last detail, and the range of their products is quite diverse.

RF specializes in cream products, including gorgeous eyeshadows, black eyeliner, lip balms, lipsticks, cream contour, highlighters, luminizers, and more.

Another thing that made me look even further into the brand is their diverse color selection that fits a wide range of skin tones.

Let’s not forget to mention that their makeup products are 100% cruelty-free, vegan, and are Leaping Bunny Certified.

The spooky vibes from Rituel de Fille didn’t manage to spook me away, and this brand has just earned another faithful customer.

My absolute favorite RF product is The Black Orb Enigmatic Eyeliner, and not only because of the crazy good packaging. I love how long-lasting it is and how easy it is to apply it.

Rituel de Fille The Black Orb Enigmatic Eyeliner: Abyss


  • Cruelty-free
  • Vegan
  • Leaping Bunny Certified
check price

4. Manic Panic

Manic Panic is a brand that is so interesting beyond the name.

This is one of the longest-standing goth makeup brands that were once recognizable for their stunning hair colors but slowly took over the makeup scene as well.

One of their most recognizable features is the black cross gothic makeup packaging for the lip gloss.

I never thought I’d pull off a blue lipstick, but Manic Panic’s Lethal Lipstick lip colors changed my mind.

The brand has an insane number of lip color options that will make you spend more than you planned.

You can also turn to this brand if you need a vibrant eyeshadow palette, foundation, powder foundation, lip gloss, eyelashes, face jewels, glitters, and insane hair colors.


  • Cruelty-free
  • Vegan
  • Peta-certified

5. NYX Professional Makeup

Although NYX Professional Makeup isn’t the typical goth makeup brand, they have some of the best products that come at an affordable price.

Their range is so diverse, and there’s simply no chance you won’t find unusual colors, dark jewel tones, a gothic eyeshadow palette, or a unique dark lipstick color.

NYX is a cruelty-free brand, but it’s not 100% vegan. They do have a wide range of vegan options and are PETA certified. Try their Matte Liquid Lipstick, Deep Mesh.


  • Cruelty-free
  • Partly vegan
  • PETA certified

Goth Makeup FAQs

What type of makeup do Goths use?

Although goth makeup isn’t one-size-fits-all, most goths use white foundation and black for the rest of their makeup. This means the blackest black eyeliner, eyeshadow, lashes. Some of the other popular colors include brown, purple, red, burgundy.

Why do Goths wear white makeup?

The white foundation is meant to make goth boys and girls look pale and make them look more like vampires. The goth subculture is related to death, darkness, terror, supernatural figures, the afterlife, hence the white face.


Choosing the best goth makeup brand is almost impossible with all these crazy innovative companies that do a better job at presenting their products than ‘normal makeup’ companies do.

And you know what? During my research, I figured out that all the brands on the list are killing it with the quality of their products, and they’re a breath of fresh air in my makeup collection.

All of the brands on this list are cruelty-free; most are vegan, Leaping Bunny or PETA certified. So whichever one you choose for your next purchase, you won’t be wrong.

Final Recommendation


  • “9 Spectacular Goth Makeup Brands That Aren’t Kat von D.” n.d. Accessed June 15, 2021.
  • “Goth Subculture.” n.d. Google Arts & Culture.
woman with a gorgeous look using goth makeup brands that are cruelty-free

20 Vegan & Cruelty-Free Retinol Products to Try

a beautiful lady in a robe holding a cruelty-free retinol serum to use for her skincare routine

Looking for cruelty-free retinol products to help fight aging?

I’ve got your back!

While pretty much every brand has jumped on the retinol bandwagon, very few can call themselves vegan or animal-friendly.

To make shopping easier for you, here’s a very straightforward no-nonsense list of the handful of brands that do fit that critiera.

Let’s start with a quick look at our top picks, then keep reading for all the glorious details.

Check: Cruelty Free Korean Skincare Brands

Cruelty-Free Retinol Top Picks at a Glance

If you see the value in these products and choose to purchase via my referral links, I may earn a small commission at no extra cost to you.

Check the table below for a side-by-side comparison of our favorites!

Cruelty-Free Retinol Shopping List

Retinol can come from numerous sources, some of which are definitely NOT vegan. These include egg yolks and fish liver oil.

However, it’s also plentiful in vegetables that contain Vitamin A.

Every one of these products below sources their retinol (or, in some cases, retinoid-like compounds) from plants, so they’re not just cruelty-free, but vegan as well.

I’ve included certifications when applicable, but keep in mind that not all brands pay to be certified. It doesn’t make them less cruelty-free than those that do.

One quick note before we jump in: the links below are affiliate links. If you buy through them, we earn a small commission at no extra cost to you. Thanks!

20 Vegan & Cruelty-Free Retinol Products

1. The Organic Pharmacy Retinol Night Serum

The Organic Pharmacy Retinol Night Serum
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2. Secret Essentials Natural & Organic Vegan Retinol Serum

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3. Juice Beauty STEM CELLULAR Anti-Wrinkle Retinol Overnight Serum (Leaping Bunny & PETA)

Juice Beauty STEM CELLULAR Anti-Wrinkle Retinol Overnight Serum
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4. Graydon Phyto Clear (formerly Green Cream)

Graydon Phyto Clear (formerly Green Cream)
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5. Patyka Pro-Collagen Lift Mask

Patyka Pro-Collagen Lift Mask
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6. Fitglow Beauty Vita Youth Oil (Leaping Bunny)

Fitglow Beauty Vita Youth Oil
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7. ClarityRX Healing Fine Barrier Ointment

ClarityRX Healing Fine Barrier Ointment
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8. Fitglow Beauty Brightening + Age Defying Kit (Leaping Bunny)

Fitglow Beauty Brightening + Age Defying Kit
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9. Schaf Skincare Revitalizing Serum

Schaf Skincare Revitalizing Serum
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10. 100% Pure Multi-Vitamin Antioxidants Ultra Riche PM Treatment (Leaping Bunny & PETA)

100% Pure Multi Vitamin Antioxidants Ultra Riche PM Treatment
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11. LilyAna Naturals Retinol Cream for Face

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12. Retinol Serum by Poppy Austin

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13. Drunk Elephant A-Passioni Retinol Cream

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14. PurOrganica RETINOL SERUM (made in FDA-registered eco-labs)

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15. No B.S.Retinol Cream for Face with Hyaluronic Acid, Vitamin E & Pomegranate Extract

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16. EarthsCure Anti-Aging Cream with 2.5% Vegan Retinol & Botanicals

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17. Little Victory Anti-Aging Retinol Night Face Moisturizer

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18. BLOOMMY Collagen & Retinol Cream (Leaping Bunny)

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19. Ecco Bella Retinol Moisturizer Anti Aging Cream (PETA)

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20. Kleem Organics Anti Aging Retinol Moisturizer Cream (PETA)

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Related: The Best Cruelty Free Gel Eyeliner

Final Words and Notes

There you go! Now you should have no problem finding a great vegan and cruelty-free anti-aging product, right?

One last thing: I HIGHLY (like, a million times highly) recommend shopping through Safe & Chic for cruelty-free beauty products.

Every single item on their site is 100% vegan and animal-friendly. So there’s no guesswork and no reading labels carefully to find hidden animal ingredients.

That said, if you prefer Amazon, I did find a lot of great brands on the mass retailer.

The thing is, you have to be really careful because some less-than-honest brands toss keywords into their product names to get you to click.

So, you do have to read through the ingredients and descriptions a bit closer. Reviews are also a good source of information.

I found a great checker on Double Check Vegan that you can use to cross-check a specific ingredient that you’re unsure of.

Our Recommendation

Juice Beauty STEM CELLULAR Anti-Wrinkle Retinol Overnight Serum certified by Leaping Bunny & PETA

Juice Beauty STEM CELLULAR Anti-Wrinkle Retinol Overnight Serum
a curly-haired lady putting a cruelty-free retinol moisturizer on her face

Do you know of any other great cruelty-free retinol products we missed? Share below!

Is Maybelline a Cruelty-Free Brand? (2021 Guide)

woman holding a bright red lipstick thinking

Is Maybelline Cruelty-Free?

A lot of people wonder if the personal care products from the company are kind to animals.

The problem with this question is that it’s tough to know for sure because they don’t make their stance on animal testing very clear.

So below, we’ll try to clarify things a bit more for you!

Check: Best Cruelty Free Clean Beauty Brands

Maybelline Animal Testing Policies

animal testing sign

Maybelline hasn’t released its formal cruelty-free policy.

However, their parent company, L’Oreal, does have an animal testing policy, and it reads like a classic loophole.

“L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”

As we’ve said time and again, when it comes to cruelty-free statements, any use of words like “if” “but” or “except” are clear red flags.

While L’Oreal on the whole is pioneering the use of alternative methods to animal testing, the fact that they still allow others to do so on their behalf is a huge problem.

Let’s go over their history and recent developments to learn more.

Related: Is Colourpop- Cruelty Free One?

History and Recent Developments

Maybelline is, in fact, relatively new to the cruelty-free and cosmetic vegan products arena. However, the company was previously selling products with testing on animals, including the infamous KY Jelly.

The company finally added a prominent statement to its website stating,

“Maybelline is proud to be committed to the responsible use of animals in research and development of our cosmetics, skincare, and hair care products. We have terminated the cosmetic testing of all product lines, which include anti-aging, makeup, skincare, eyeliner, hair care, and hair products.”

Though it may seem hard to imagine, this groundbreaking commitment started with Maybelline’s Promise. And it is working. It has resulted in significant changes to their policies, practices, and ethics.

Is Maybelline a Vegan-Friendly Brand?

vegan-friendly make up products

Although Maybelline doesn’t perform any animal testing, they do still use animal derived ingredients for some products, including Petsun DSP (Natural Elements) face cream Face Up Mascara Dawn Free DayWear Cream (which contains porcine serum, a toxin found in pig eyes) Smashbox even describes their Real FuLish Mascara as an “eye primer containing vegan-friendly ingredients.”

Maybelline has a fairly good animal testing policy, though. According to their website, Maybelline conducts “non-animal testing of their highest-performing products.”

When available, non-animal tests are used for the brand’s highest-performing products.

Also check: Is Dove Cruelty Free?

Does Maybelline’s Parent Company Test on Animals?

different cosmetic products on a white table

Maybelline is owned by L’Oréal and follows their policy on cosmetics animal testing.

Not all brands owned by a company that conducts animal testing inherit their policy.

According to the Maybelline animal testing policy, (1) no finished products or ingredients are tested on animals, and (2) no third parties test on animals on their behalf unless required by law.

There is no mention of their suppliers in this brief policy, but we know from L’Oréal’s full animal testing policy that they make an exception for some ingredients tested on animals by their suppliers.

Specifically, Maybelline states that they cannot test on animals if their products are sold in Brazil or Russia. These two countries are notorious for lacking proper regulations.

On the other hand, Maybelline states that they can test on animals if their products are sold in certain “restricted markets”, i.e., the USA, Canada, New Zealand, Ireland, Taiwan, and Australia.

However, this doesn’t help people living in countries where Maybelline cosmetics are sold (such as countries within the EU).

As a result, this is the point at which many brands begin to mislead consumers by omitting key facts. Despite the fact that Maybelline as a brand is silent on testing…

They also do not disclose whether their suppliers test their ingredients on animals. In case you didn’t know… The majority of animal testing is done at the ingredient level, not at the product level.

Check: Is Benefit Cruelty-Free?

3 100% Cruelty-Free and Vegan Alternatives to Maybelline

Some Maybelline products are indeed vegan and cruelty-free. But the vast majority of them are not.

Even if your favorite Maybelline products were 100% cruelty-free and vegan, their manufacturing processes and labels can still contain a small amount of animal testing.

This is not surprising. Nearly all cosmetics companies conduct animal testing for one reason or another.

It may be an unavoidable (but wrong) business practice for the companies’ survival. Or it could be because of regulations that mandate that testing has to occur.

Or it could be because of the outdated, biased, or overtly cruel idea that animal testing is somehow ‘necessary’.

Whatever the reason, companies must be transparent about their practices, so that vegans can make informed decisions.

Here are 3 Cruelty free vegan brand alternatives:

 1. Vapour Beauty

Vapour Beauty Aura Multi Stick

This vegan-certified makeup brand has awesome products if you’re into experimenting with new looks.

They have really pigmented formulas that deliver great results without costing too much, so it’s worth a shot even if you’re on a budget!

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 2. Lilah B

Lilah B. Lovingly Lip™ Tinted Lip Oil

Lilah Beauty is a makeup brand with a small product line, but it has some really good deals and products. All of the items here are vegan and cruelty-free, which is great if you’re looking for alternatives to Maybelline.

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3. Ere Perez

Ere Perez foundation

This natural skincare makeup brand is famous for its 100% cruelty-free cosmetics. Apart from makeup, they also have skincare products for different skin types and conditions.

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Maybelline is a leading makeup company. It’s not at all surprising, then, that it has an ethical and cruelty-free policy.

The company is following the general definition of a cruelty-free product that’s laid out by PETA and the National Consumers League.

They call it “policies in place to avoid the cruelty caused by animal testing”.

These policies were put in place to address our concern about animal testing and it’s great that Maybelline is moving away from this harmful practice.

This cosmetic brand is still working on becoming cruelty free makeup company.

I want to encourage the company and its supporters, but I also need them to acknowledge their faults so they can work towards improving themselves in order to become a true cruelty-free business.

The fact that Maybelline has implemented policies against animal testing shows they are aware of how harmful this practice is.

a close-up shot of a lips with a bright red lipstick from Maybelline

Is Maybelline cruelty free? What are your thoughts about it? Share with us below!

Is Dove Cosmetics a Cruelty-Free Solution? (2021 Guide)

a beautiful lady smiling in front of a mirror after facial cleansing

Is Dove cruelty-free?

All women know about Dove, not only because of its products but also for its powerful campaigns.

Apart from spreading body positivity and overall women empowerment, they also claim to be cruelty-free…but is it true?

Keep reading to learn about their animal-testing policies and more to find out!

Don’t forget to check the best makeup brands that are cruelty-free!

Is Dove Cosmetics a Cruelty-Free Solution?

a lady looking at the wide mirror while washing her face

Dove is a leading drugstore brand that has served its consumers for a very long time. 

Their products are sold in more than 80 countries for years, without forgetting about their purpose. 

The brand always stood for all women no matter age, race, nationality. But what about caring for animals?

Recently they have changed their animal testing policies, claiming to be 100% cruelty-free. 

Dove Animal Testing Policies

we love animals sign for cruelty-free makeup brand

Since December 2017, Dove declared that they have changed their animal-testing policy and no longer conduct tests on animals for their products.

This is surely a great thing to start, but let’s have a closer look.

The official website of Dove states:

“After 30 years of encouraging “cruelty-free beauty,” we took the next step with a company-wide global policy prohibiting animal testing of any kind for any Dove product — a policy that extends to our suppliers.”

This statement also shows that not only does Dove not do animal tests, but it also does not allow its suppliers to do so.

But do they sell their products in countries where animal testing is required by law?


This worldwide famous personal care company was founded in 1957 in the USA, producing beauty soaps. The idea of the beauty soap was to cleanse and at the same time, moisturize the skin. 

And as their soaps had outstanding results and stood in the crowd, they started to expand their products to haircare as well.

Moreover, as many women used their products, Dove started remarkable Real Beauty campaigns, encouraging women all around the world. 

Following other products like a body wash, body lotion, and deodorants for women, men, and babies, Dove became more and more popular worldwide.

And even though the company was founded in the late 50s, they started to make alternative approaches to animal testing only over 30 years ago.

And only from 2010, they decided not to test its products and ingredients on animals.

They also make sure to mention that none of their products and ingredients are tested on animals by third-party companies. 

Related: Is Maybelline Cruelty-Free?

Suppliers Policies

As we have seen on their website, Dove prohibits conducting tests on animals by its suppliers as well. But there is another thing that we should take into consideration.

You can find Dove products in Mainland China, which we all know requires testing all cosmetics products on animals by corresponding laws. However, there is another twist.

Dove claims that the products that are sold in the Chinese market are not tested on animals. How? 

“All new products Dove will launch in China in the future will not be subject to animal testing by Chinese authorities.”

In 2014, China declared that ordinary and non-special-use cosmetics made or sold in China don’t have to undergo animal testing.

By “non-special-use,” they mean “ordinary” skincare products. In other words, a general lotion, versus, say, a lotion that includes sunscreen.

Essentially, if a product is making a claim (this product thickens your hair, this lotion blocks the sun, this cream reverses signs of aging, etc), it’s considered special use.

And since the Dove products fit the criteria for non-special, they are technically exempt from testing IF they are manufactured in China. 

However, according to Ethical Elephant, it seems that while many cosmetics fit the criteria, none have so far been successful in actually getting approved for the exception.

All of that said, Dove is dedicated to ensuring that no one- not even China- tests on their behalf. So it seems that they’ve managed to score an exemption, or found another way around it.

Recent Developments

In 2018, Dove announced that all its products have official cruelty-free certification by PETA, the animal rights organization, and are joining the Beauty Without Bunnies Program.

Being certified by PETA means that the company meets all the standards and requirements to be a 100% cruelty-free brand. Let us have a closer look at this part. 

Dove and PETA

According to Dove’s official website, the company has been recognized as a cruelty-free brand by PETA as they are committed to ending the tests on animals everywhere in the world. 

We have previously talked about organizations that are supporting animal rights.

For the most part, cosmetic brands that have PETA’s bunny logo or (or Leaping Bunny’s logo) can be trusted as a cruelty-free brand. 

Is Dove Cruelty-Free Certified?

PETA cruelty-free bunny logo

Yes! Since Dove has announced that all their products are certified by PETA, they became a cruelty-free certified brand.

Moreover, Dove conducts neither pre-market animal testing nor post-market animal testing.

They also do not ask other companies to test on animals on their behalf, and their suppliers are following the same rules. Hence, it allows us to say that Dove is a certified cruelty-free company. 

Is Dove a Vegan-Friendly Brand?

A slim lady putting a Dove deodorant. Is Dove cruelty free?

Not entirely. Dove has products that include animal-derived ingredients and by-products, which means that they still are not 100% a vegan-friendly brand.

Their statement about having vegan products is as follows:

“…Our steadfast and complete commitment to the eradication of animal testing isn’t the only way we are contributing to the betterment of our world. We are exploring routes to offer vegan Dove products to cut down on our animal reliance overall.”

As some of the ingredients of Dove products have animal sources, we can’t clearly say that Dove is a vegan brand. They will be stated as a vegan brand only after they are free of using animal-derived ingredients. 

Check: Is Laura Mercier Vegan?

3 100% Cruelty-Free Alternatives to Dove

The effectiveness of Dove products is certainly worth mentioning. Anyone who has used their body washes, soaps, or lotions, will state that those products are surely worth the money. 

But if you still want to use the products of skin care brands that are 100% cruelty-free and can be an alternative to Dove, I have your back.

Check out the list of three alternative brands that you can use instead of Dove. 

FYI, this section contains affiliate links. We earn a commission if you make a purchase at no extra cost to you.

1. Osmia Organics

black clay facial soap

Osmia products are great for different skin types and conditions. Their soaps can help you get rid of acne, eczema, etc.

They have the cruelty-free bunny logo on all their products, confirming that they are 100% cruelty-free

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2. Indie Lee

oil-free moisturizer

By mixing nature and science, the Indie Lee skincare brand offers effective products to the skincare market without harming animals.

Moreover, only two of their products are not vegan, as they include beeswax. They state that no bees are harmed in the making of those products. 

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3. Kaia Naturals

Kaia Naturals Charcoal Deodorant

This certified cruelty-free brand offers its consumers skincare products that work for their purposes. I have recently purchased their charcoal deodorant, which I was skeptical to try at first because of its color. 

But right after I applied it, I have not noticed any stains on my clothes. Moreover, it really keeps your underarms from sweating. This deodorant is also vegan.

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a pretty lady with foam soap on both hands

Is Dove Cruelty free? What are your thoughts about it? Share with us below!

10 Best Cruelty-Free Subscription Boxes for 2021 (Reviews)

cosmetic products with wooden combs, one of the best cruelty free subscription boxes

Cruelty-free subscription boxes are an excellent way for you to learn about new amazing brands in the fields of skincare, makeup, body care, hair care, and lifestyle.

After searching for great subscription options that include vegan and animal-friendly alternatives, I stumbled upon several brands that are worth mentioning.

These are all thoughtfully put-together products that are not tested on animals and don’t contain harmful ingredients.

I couldn’t be happier with my finds, so now it’s time that I share them with you.

Don’t forget to check our guide “PETA vs Leaping Bunny: Which Cruelty Free Certification Should You Trust?” too!

Best Cruelty-Free Subscription Boxes Top Picks at a Glance

If you see the value in these products and choose to purchase via my referral links, I may earn a small commission at no extra cost to you.

Check this comparison table for a quick guide. Read the review for further details.

10 Best Cruelty-Free Subscription Boxes for Animal-Friendly Beauty

different types of cosmetic products with a box and ribbon at the back

A recent study showed that 36% of women prefer using cruelty-free cosmetics.

And why would they not, since torturing animals is the worst thing a brand can do!

Also, I was shocked when I recently found out that other testing alternatives are equally cheap and maybe even cheaper than using animals.

If you’re tired of the same popular subscription boxes that don’t include a single cruelty-free or vegan beauty product, these ten boxes will be the best thing you’ve discovered.

1. Vegancuts 100% Vegan Beauty Subscription Box– Best Unisex Subscription Box

Did you know that Vegancuts is the longest-standing vegan subscription company?

That only says more about their cruelty-free, vegan, luxury skincare products formulated without toxic ingredients.

When I saw that a part of the earnings goes to animal sanctuaries around the US, I had to have the box.

This month Vecancuts celebrates women-led brands.

Some of the products you can receive are Nuria’s Calm Daily Moisturizer or Matte Finish Daily Moisturizer, Ratrani Moroccan Lava clay cleanser by Nourish Mantra, and Tropical Naturals Scalp Treatment.

What I value the most about Vegancuts is their effort to be inclusive, so every single box is carefully curated to include products meant for men and women.

My sensitive skin loves that they stay away from toxic ingredients and add only paraben-free goodies.

  •       Number of products: 4 full-size products
  •       Average value of products:  $60-$110
  •       Subscription type: monthly 

Check: Cruelty Free Korean Skincare Brands

2. Innersense Organic Beauty Beauty Box– Best Hair Care Products Box

Innersense Organic Beauty Beauty Box

Since I’m obsessed with cruelty-free haircare products, this box was a must-have for me!

For the price of $55, you can receive the Innersense Color Awakening Hairbath, Color Radiance Daily Conditioner, and I Create Finish Hairspray.

Their products are formulated without sulfates, parabens, fragrances, silicones. That’s another reason why I wanted to get my hands and save up on a fantastic box like this one.

Aside from focusing on luxurious formulas, the brand also wants to protect the environment and only stick to natural ingredients.

Innersense tries to make things exciting and always includes different products in their monthly subscription boxes.

However, most of the time, you’ll know what you’ll be getting beforehand, so that’s a great thing if you don’t like the element of surprise most of these boxes include.

  •       Number of products: 3 full-size products
  •       Average value of products:  $84
  •       Subscription type: monthly 
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READ MORE: Must-Have Korean Beauty Box

3. Safe & Chic Mystery Beauty Box– Best Mystery Box

Safe & Chic Mystery Beauty black Box

Now, for everyone who does love the element of surprise, we have the Safe & Chic Mystery Beauty Box.

This is another one of the cruelty-free beauty boxes that are perfect for people who are obsessed with makeup, skincare, hair products and want cleaner alternatives.

There are three sizes to choose from: A, B, and C.

Since every month the boxes are different, Safe & Chic will ask you questions regarding your skin type, whether you wear makeup, and about your hair type.

This will help them create a more personalized experience and make sure that you’ll love and use the products that you get.

Every single box is always different, too. According to Safe & Chic,

Each month is different on what is offered and available to be included in the boxes. You will never get the same mystery box, even if you buy two in one month- guaranteed to be unique

The only thing I’m sorry about is that the gorgeous black box on the picture is not the actual packaging.

  •       Number of products: only full-sized products
  •       Average value of products:  Box A – $100, Box B- $150, Box C- $200
  •       Subscription type: monthly 
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4. Medusa’s Makeup – Cruelty Free And Vegan Beauty Subscription Box– Best Makeup Box

Medusa’s is a PETA-certified brand that sends the most innovative vegan makeup box each month. I’ve been their massive fan for a while and decided to subscribe after another friend did.

I can honestly tell that their boxes are always fun, contain 3 or 4 full-sized products, and sometimes even feature special themes.

Since the element of surprise is the best thing about a subscription, you’ll never know what you’re getting until you open the box. You can expect several neutrals for everyday use and a dash of color.

Sounds great to me! Each month the vegan makeup products change, and several times a year, Medusa’s Makeup collaborates with mega-popular and indie brands to make things even more interesting.

  •       Number of products: 3-4 full-size products
  •       Average value of products:  over $45
  •       Subscription type: monthly 

5. Sonage Skincare Subscription Box– Best Luxury Skincare Box

Subscribing to get a single product from a brand in a box each month doesn’t sound alluring when you first hear it, but when you find out that the brand is Sonage, you immediately change your mind.

These best skincare subscription boxes include Sonage’s premium French spa-grade skincare.

There’s nothing to overthink about before subscribing- the average value is up to $75, and you only pay $15.

So far, their monthly subscription has helped me get more familiar with the iconic French skincare gems everyone seems to be talking about.

The brand’s motto, “Beauty, like food, should be a healthy choice,” is so on point and aligns with my beauty and health philosophy.

Let’s not forget to mention that Sonage will send a free sample with the first box, and also keep you happy with unexpected occasional samples once in a while.

  •       Number of products: 1 full-size product
  •       Average value of products:  up to $75
  •       Subscription type: monthly 

Check: The Best Nail Art Subscription Box

6. Chakra Box Subscription– Best Mindfulness Subscription Box

Practicing mindfulness is now more critical than ever. Thanks to the Chakra box and their lifestyle products, you’ll begin your 9-month journey to wellbeing.

You can expect to receive a range of products in this box, including crystals, organic herbal teas, organic aromatherapy, gemstone jewelry, and more.

I love that they also include yoga pose cards, guided meditation, and links to guides that will take you through this experience.

Chakra collaborates with selected brands that have the same sustainable vision as them.

  •       Number of products: 9-12 vegan and cruelty-free products
  •       Average value of products:  $80-$125
  •       Subscription type: monthly 

7. Herb + Stone Apothecary- Spa Kit Subscription Box– Best Body Box

The Herb + Stone Apothecary box is the one that my mom and I love sharing.

Each month the brand sends a variety of products meant for the body, such as bath bombs, body scrubs, body salts, body butter, oils, and much more.

The first time that I subscribed was because I noticed that all their products are handmade in the USA, vegan, cruelty-free, and free of phthalates, SLS, parabens, synthetic ingredients, sulfates.

This month’s body care products included in the box are Sea Salt Body Polish, Citrine Bubble Bath, Energy In-Shower Body Lotion, Citrine Energy Shower Steamers, Barefoot Foot Balm Pumice Stone.

As you can see, it’s all about citrine, which benefits your mind and skin by promoting revitalizing, renewing, and even evening out the skin tone.

  •       Number of products: 5 full-size products
  •       Average value of products: over $100
  •       Subscription type: monthly  

8. A Clearly Ethical Box to Pamper the Body, Mind and Soul – Best Lifestyle Box

Isabella’s Clearly is a brand that puts in a lot of effort to deliver high-quality handmade products without toxic ingredients or preservatives.

Their monthly subscription lifestyle box arrives in a recyclable gift box in which you’ll find four or more of their full-sized products.

It can be skincare, oral care, hair care, lifestyle products, body care, wellness. I never forget to support handmade USA products, and things get even better when it’s an all-around lifestyle package.

When I found out that this brand supports small local businesses and gets its ingredients from local sellers, I was even happier to get my subscription box.

  •       Number of products: 4 or more full-sized products
  •       Average value of products: 
  •       Subscription type: monthly  

9. Love Goodly – Nontoxic Beauty and Skincare Products Subscription – Best Nontoxic Box

Love Goodly is a popular brand for cruelty-free beauty subscription boxes.

The most interesting thing is that they have two subscription plans, and they send a box every two months, unlike most subscriptions that send a box monthly.

The first package is their Essential one, made of 4-5 full-size products that include beauty, skincare, and even lifestyle.

The other package is VIP, which has an extra deluxe full-size either skincare or beauty product. This is a surprise package, but you can be sure to receive non-toxic, cruelty-free, vegan products.

If all this wasn’t a reason enough for you to subscribe, I have to mention that Love Goodly supports projects such as Paw Works, Beagle Freedom Project, Farm Sanctuary, and more.

  •       Number of products: 4-5 full-size products/+deluxe skincare of beauty product worth $35
  •       Average value of products: over $80/ over $110
  •       Subscription type: 2 months 

10. DAYSPA Body Basics– Most Diverse Product Range

If you have a friend who’s obsessed with farms and everything farm-related, the clean beauty products from DAYSPA Body Basics will be the perfect gift.

This family-owned business is all about non-toxic living, producing all the ingredients they use on their farm.

Their monthly box is gender-neutral, made from their family to yours, and can include products such as skincare, balms, lotions, foot care, sunscreen, muscle relief, and more.

Their previous boxes have been themed in most cases, but this is an innovative brand, so you can never know how they’ll surprise you.

  •       Number of products: 3 or more full-size products
  •       Average value of products: over $50
  •       Subscription type: monthly 

Cruelty-Free Subscription Box FAQs

Is Birchbox vegan and cruelty-free?

Although the company is not 100% cruelty-free, they work with a lot of cruelty-free brands. They are not 100% vegan either. So far, Birchbox has curated a few cruelty-free beauty subscription boxes, but we’re still waiting for the news when they will only start working with vegan and cruelty-free brands.

Are Benefit Cosmetics cruelty-free?

Benefit Cosmetics is a company that doesn’t test on animals. Their products are made in Europe, and they use alternative ways of testing. However, Benefit also sells their products in China; they’re transparent about the fact that the Chinese government does use third-party testing on animals in their country on Benefit products because it’s required by Chinese law. This is pretty much the same thing as the Morphe cruelty-free problem we recently got in-depth with.

Is IPSY cruelty-free?

IPSY’s beauty boxes are pretty popular, but they’re not cruelty-free. IPSY collaborates with cruelty-free brands, but not all the products you’ll receive in the box will be cruelty-free. Since more than 15 million animals are used for laboratory testing each year we can all contribute to lowering that number by opting for cruelty-free alternatives. 

Final Recommendation


  • “36% of Women Prefer to Purchase Cruelty-Free Beauty.” n.d.
  • “FAQs | Benefit Cosmetics.” n.d. Accessed June 1, 2021.
  • Humane Society International. 2012. “About Animal Testing.” Humane Society International. Humane Society International. October 21, 2012.
  • “What Annoys Me about Birchbox.” 2014. HuffPost. October 15, 2014.
box of blue cosmetics products with glittery balls

What are your favorite cruelty free subscription boxes? Please share with us!

Is NYX Professional Makeup Cruelty-Free?

a side view of a beautiful woman putting a wine colored NYX lipstick but is NYX cruelty free?

Is NYX cruelty-free?

We already know that they’re amazing when it comes to stunning colors and styles, but are they amazing to animals, too?

As usual, we’ll take a deep dive into their animal testing policies, parent company (if they have one) and more to find out.

Just keep reading for all the answers!

Related: Best Vegan and Cruelty Free Beauty Brands

Is NYX Cosmetics Cruelty-Free?

a glossy lips with light pink liquid lipstick

Checking NYX Professional’s website, they claim to be a cruelty-free brand

They believe that animals do not belong in labs but our arms. 

Moreover, they also mention that neither their products nor ingredients are tested on animals. 

So from the first glance, YES, NYX cosmetics is a cruelty-free brand.

But let’s dive deeper, shall we?

NYX Animal Testing Policies 

we love animals sign for cruelty-free makeup brand

NYX cosmetics claims to be a cruelty-free brand.

They believe that no cosmetic products or any ingredients should be tested on animals, and it is against their mission as a cosmetics brand. 

Their commitment to producing cruelty-free cosmetics is proven by their actions and beliefs.

NYX Professional Makeup is certified by PETA, which confirms that they are not testing their products on animals. 

The FAQ section on their website answers to being a cruelty-free brand like this:

“NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand. We are committed to producing cruelty-free cosmetics. We do not test any of our products on animals.”

With that said, it is great to know that this LA-based makeup company does not conduct animal testing on their ingredients and products.

But there are other points that we should make sure about. 


NYX professional was founded in LA in 1999, and from the first day of its foundation, the founder made sure that the products they make are suitable for all skin tones and types. 

In a city where many famous makeup brands are established, NYX has a different approach to cruelty-free products.

The company has confirmed that they do not test on animals, neither they ask others to test on their behalf. 

Check: Is Fenty Beauty Cruelty Free?

What Do They Say About it?

The company proudly states that not only do they not test on animals, but their suppliers also do not conduct animal testing.

Moreover, they do not allow animal testing in countries where required by law.

Another great thing that not all cosmetics companies do to be welcome in the cruelty-free community is that they are not selling their products in countries where tests on animals are mandatory, such as Mainland China. 

NYX cosmetics shows an approach that many companies do not simply have. And with that, they make sure to be helpful to animal welfare and people who care about animal rights. 

Recent Developments

A few years back, NYX Professional was bought by a multinational personal care company, L’Oreal.

This company has many brands under its name that are not cruelty-free, but NYX Cosmetics stayed true to its core values. 

With their strict approaches, NYX has met the criteria to be certified as a cruelty-free brand and sold with a cruelty-free logo.

As much as we’d love to agree with PETA’s certification here, unfortunately NYX’s parent company takes them out of the running for our 100% cruelty-free shopping list.

Is NYX Leaping Bunny Certified?

Makeup companies that are 100% cruelty-free gain more trust among consumers, when they become certified by a cruelty-free organization such as Leaping Bunny or PETA. 

Peta cruelty free bunny logo 1

Although NYX Professional Makeup is not certified by Leaping Bunny, they have official certification from PETA.

It basically means that they meet all the requirements of PETA, which honestly aren’t as stringent as Leaping Bunny.

Cosmetics companies can get such certifications when they show all the necessary documents about not testing on animals at any stage of product manufacturing. 

Is NYX a Vegan-Friendly Brand?

a long-haired woman applying a nude pink liquid lipstick

It would have been great if NYX was also a vegan-friendly brand, but sadly, it is not.

NYX is not entirely a vegan brand as some of its products are still made with animal-derived ingredients. 

However, they have separated the products that are vegan-friendly, for people who want to buy vegan cosmetics from NYX.

Their vegan formulas are as effective and pigmented as their non-vegan products. 

As they mention on their website:

“We are continually striving to create cruelty-free, vegan-formula makeup and beauty products to support your vegan lifestyle. When it comes to vegan essentials for a plant-based lifestyle, we hope our vegan-formula makeup and beauty supplies become your new go-to.”

Some of their vegan-friendly products for eyes, lips, and face are:

  • A Bit Jelly Gel Illuminator
  • Away We Glow Strobing 
  • Mineral Finishing Powder
  • Faux Marble Lipstick
  • Filler Instinct Plumping Lip
  • Lip Lingerie
  • Shaped Glitter
  • Super Fat Eye Marker
  • Super Skinny Eye Marker
  • On The Rise Volume Liftscara
  • Precision Brow Pencil
  • Proof It! Waterproof
  • HD Studio Photogenic Foundation
  • High Definition Finishing Powder

More vegan products you may find on their website, under the Vegan section. The products included there do not include animal-derived ingredients and are 100% vegan. 

Check: Is Colourpop Vegan?

3 100% Cruelty-Free Alternatives to NYX

NYX has shown that they do not test their finished products or ingredients on animals, which is fabulous.

However, their parent company makes them a less-than-ideal option for those who want 100% cruelty-free options. After all, when you buy NYX, you’re lining L’Oreal’s pockets.

If you are still in search of the best cruelty-free alternatives to NYX that also provide vegan options, you may check the three makeup brands I have prepared for you. 

FYI, this section contains affiliate links. We earn a commission if you make a purchase at no extra cost to you.

1. Ere Perez

Ere Perez foundation

This natural skincare makeup brand is famous for its 100% cruelty-free cosmetics. The Australian cosmetics company offers its consumers various makeup products for different skin tones. 

Apart from makeup, they also have skincare products for different skin types and conditions.

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2. Kjaer Weis

Kjaer Weis Bronzer – Lustrous

Kjaer Weis is an organic makeup company that sells 100% cruelty-free products for its consumers. I have recently tried their Lustrous Bronzer, and I am obsessed with it. It gives such a glowy and bronzed color to my skin. 

However, when buying the products of Kjaer Weis, keep in mind that some of their products have beeswax, so the brand is not entirely vegan. 

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3. Vapour Beauty

Vapour Beauty Aura Multi Stick

This Leaping Bunny-certified makeup brand has great products for makeup enthusiasts who are trying new things. All of their products are very pigmented and deliver excellent results without breaking the bank. 

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a pretty lady with blue eyes facing in front of the camera while putting a nude pink lipstick

Is NYX Cruelty-free enough for you? What are your thoughts about it? Share with us below!

Best Cruelty-Free Foundation for 2021: Top 5 Picks & Reviews

a stunning lady putting the best cruelty-free foundation on her face

Have you been trying to find the best cruelty-free foundation? If so, we’re on the same mission.

After testing so many products, I found five that I would use over and over again.

These are different types of foundations because I wanted my fellow beauty fanatics to have a diverse choice and satisfy everyone’s taste.

Let’s start with a quick look at our top picks, then keep reading for all the glorious details.

Check: Is Banana Boat Cruelty Free?

Best Cruelty-Free Foundation Top Picks at a Glance

FYI, this post contains affiliate links. We earn a commission if you make a purchase at no extra cost to you.

Check the table below for a side-by-side comparison of our favorites!

Top 5 Cruelty-Free Foundations In-depth Review

a brown skin and a white skin lady with touches of liquid foundation on their face

Did you know that 106.88 million women in the US used foundation in 2020?

This is quite a staggering number, especially if you consider that a large portion of them supported brands that still test on animals.

Opting for cruelty-free makeup in my life is one of the most effortless changes that I’ve made, but I feel so good about it.

If you’re trying to do the same, you have to read more about these five incredible products.

1. Suntegrity Impeccable Skin– WINNER: Best Liquid Foundation

Suntegrity Impeccable Skin - Broad Spectrum SPF 30

Suntegrity’s Impeccable Skin foundation does exactly what the name suggests.

After seeing it online for a while and hearing raving reviews from my friends, I decided to try it. And now, I can confirm that it’s the best cruelty-free liquid foundation in my collection.

Why is it the best, you may ask?

Well, let’s start with the fact that it contains SPF 30, it offers amazing coverage, it’s easily buildable, and it lasted me such a long time.

When you add the great ingredient list, and that it works for all skin types, it’s a win-win situation.


‘Suntegrity Skincare Impeccable Skin Broad Spectrum SPF 30 is beauty-boosting skincare, sunscreen, and makeup all in one!’

The brand doesn’t lie when they say that this product is above makeup! The Impeccable Skin foundation is formulated without mineral oils and silicones and is meant for all skin types.

Although I’m not a girl who opts for a medium coverage foundation, this one impressed me!

All the redness on my fair skin tends to peak through anything less than full coverage.

Well, I actually love how this foundation looks on my face because the coverage is enough to hide the redness and provide a natural-looking, dewy finish. 

This is a 30 SPF foundation, which means it will keep you protected from the sun to a certain point. But still, you shouldn’t mistake it for an actual SPF and skip on it.

Lightweight on the skin, but great coverageShade range can be improved to fit more skin tones
Non-greasy at all, so it will be amazing for oily skin, dry, sensitive, and combination skinThe packaging is not luxurious
Flawless finish that doesn’t get patchy or uneven after hours of wear


  • Lightweight on the skin, but great coverage

Don’t you hate it when a foundation feels so heavy on your face? Since this one is a blend between skincare, makeup, and sunscreen, you won’t even feel it.

  • Non-greasy at all, so it will be amazing for oily skin, dry, sensitive, and combination skin

Many of my friends with oily skin tried this liquid foundation and said it’s the best thing that’s ever happened to them for everyday use.

I love how it doesn’t irritate my sensitive skin and keeps it glowing throughout the day.

  • Flawless finish that doesn’t get patchy or uneven after hours of wear

My dry skin, unfortunately, struggles with eczema. That’s why it’s hard for me to find a great foundation that won’t make the patchy areas even more prominent. This one didn’t; it blended perfectly and flawlessly.


  • Shade range can be improved to fit more skin tones

The foundation comes in six shades, but the range should be extended, especially for darker skin tones.

My skin is fair, and thankfully I managed to find the perfect tone that’s not too orange or too pink.

  • The packaging is not luxurious

If you love luxurious-looking makeup products, this one comes in a basic tube.

Yes, packaging is not as important as performance, but it is still worth mentioning because some people love the visual experience.

Suntegrity Impeccable Skin - Broad Spectrum SPF 30

How it Compares to Others and Why

This is the only liquid vegan foundation on the list with an SPF 30. It’s also the only product that I found worked great when applied with fingers, brush, or a beauty blender.

Expert Tips

  1. Suntegrity recommends using a nickel-size drop of the foundation for your face. I found that that’s enough, and I’ve got a chubby face if you know what I mean.
  2. This is a buildable foundation, so whenever I need more coverage, I just add another layer.
  3. When it comes to the application, it works with a brush, fingers, and a beauty blender. My favorite way to go is with a foundation brush!
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2. Kjaer Weis Cream Foundation: Best Cream Foundation

Kjaer Weis Cream Foundation

Did I know that using a cream foundation could be this good? No, but I was willing to give this one a try.

As a person with extremely dry skin, cream foundations haven’t really been my best friend. Thankfully, this Kjaer Weis product changed my mind and left my face with a radiant finish.


This is one of the highest-quality cruelty-free foundations that I’ve tested, both the product itself and the packaging.

It’s a certified organic foundation made with over 95% organic ingredients. As a person who’s always struggled with eczema and hypersensitivity, clean beauty is my way to go.

The ingredient list includes coconut oil, jojoba oil, and almond oil, all of which are moisturizing, nourishing, and didn’t clog my pores at all.

Kjaer Weis is among the most popular cruelty-free brands, so this product hasn’t been tested on animals, but it’s not vegan.

The brand offers refills, so after buying the first foundation, save the packaging and purchase a refillIt’s an expensive purchase
The packaging is luxurious and gorgeousNot enough shade options for people with dark skin tones
Semi-matte finish that gives your face a fresh look without creases and patches
Full coverage that takes care of all the blemishes, marks, and imperfections
CCPB Certified Organic, without petroleum, fragrance, artificial coloring, parabens, petrochemical emulsifiers

How it Compares to Others and Why

This is the only creamy foundation on the list, so you will find it a little challenging to work with.

To apply it perfectly, you need to be faster than you would be with a liquid formula. It’s also the only product with refills available.

Expert Tips

  1. For the best results, apply a little moisturizer or a few drops of face oil before applying the foundation. That way, it’s much easier to blend it and glides perfectly on your skin.
  2. As I mentioned, my favorite way to apply it is with a brush; however, this one is also great when used with fingers. This Kjaer Weis product has a creamy formula which I found easy to work with. 
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3. Gressa Minimalist Corrective Serum Foundation– Best Serum Foundation

Gressa Minimalist Corrective Serum Foundation

Declared as a ‘multivitamin for your face’ the Gressa Minimalist Corrective foundation is one of the rare serum foundations that I actually liked.

As the beauty trends change, I’m getting more and more interested in skin products that aren’t as heavy and provide a silky, dewy finish.

So, on my search for a great, rich foundation based on nourishing ingredients, I found this one.

It resembles very much of the gorgeous Korean foundations with hydrating formulas that don’t look like you’re wearing a mask.


The Gressa Minimalist Corrective foundation is a serum foundation, so I didn’t expect full coverage.

It’s light coverage but quite buildable, so I enjoyed playing with extra layers for more coverage only where needed on my face.

Since I love slathering my skin in rich, nourishing ingredients, the coconut-related ingredients don’t bother me at all.

But if you have an oily skin type and you’ve noticed that coconut ingredients can be comedogenic, then maybe you should pick one of the other foundations on the list.

And ladies, if you’re after that easy-to-apply product that only takes minutes, this one is it.

I was surprised at how watery it is at first, but I couldn’t believe the perfect natural finish after applying it to my face.

It comes in an elegant glass bottle that you can recycleShade range could be more inclusive for ladies with dark skin
It’s buildable without becoming patchy or looking fakeIt’s a costly product conserving the amount that you get
The fantastic blend of botanical extracts is very nourishing to your skin and promotes a healthy lookIt has a slight scent, but it doesn’t cause any sensitivity
Although the packaging is small, it lasts a long time because you only need a few drops per use

How it Compares to Others and Why

This is a much different product compared to others since it has an impressive ingredient list. It’s also the best at tone-correcting, which would benefit ladies with uneven skin tone.

Gressa Minimalist Corrective Serum Foundation nude

Expert Tips

  1. Before you start applying this beauty product, make sure to shake the bottle. It’s a control-drop foundation with a dropper so that you won’t waste any product.
  2. Just add three to four drops to your hands, and apply it. For this specific product, I found it best to use it with my fingers.
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4. Inika Organic Baked Mineral Foundation– Best Pressed Powder Foundation

Inika Organic Baked Mineral Foundation

Who says that powder formulas will clog your pores? Ladies, meet my latest obsession- the Inika Organic Baked Mineral Foundation.

There is no doubt that it served being rated as the best pressed cruelty-free powder foundation because I can’t stop using it.


The black compact packaging is elegant, and as a bonus, it features a mirror. Are you thinking what I’m thinking? Yes, the perfect packaging to take with you in any bag.

The amount of powder that you get is decent, but the price of the foundation is relatively high.

Nevertheless, it’s one of the highest-quality products that I’ve tested in a while, so I don’t mind paying more as long as it looks great on my skin.

This product is made with a light-reflecting technology; that’s why it adapts easily to your skin tone and doesn’t look fake.

I wanted to compare how it worked on oily ladies, so I made my friend try it. She was more than happy with the results. It’s safe to say that it’s works excellent for all types of complexion.

The shade range is more inclusive compared to the other cruelty-free foundations I reviewedIt’s expensive
The powder is finely milled, so it applies flawlessly
Very blendable and is quite easy to layer it without your face looking cakey
Covers veins and pimples really well with a second layer

How it Compares to Others and Why

This is a powder product, so you can’t apply it the way you would apply a liquid formula. Also, it can feel heavier on the skin compared to the previous products.

Expert Tips

  • Just get your brush, swirl it in the packaging and apply it to your face. It has a natural finish, so you can just add another layer under the eyes and on problematic areas.
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5. Alima Pure Satin Matte Foundation– Best Loose Powder Foundation

Alima Pure Satin Matte Foundation

Did you know that the Alima Pure Satin Matte foundation is one of the most raved about vegan foundations?

If you’re a huge fan of loose powder, but you also prefer green, cruelty-free beauty, this is something you’ll probably like. 


Don’t you love it when a foundation boosts your appearance and hides your fine lines and pores?

I have those wrinkles around my eyes, so I tested this product to see if it really makes lines and wrinkles less visible. I couldn’t believe what I saw!

No, it didn’t bring me back in time, but it boosted my appearance and took away a few years of my face. There were no creases even after hours of wearing it.

This buildable coverage loose powder foundation provides more of a matte finish than any other product on this list.

For me it was too matte since I struggle with dry skin, but it will be perfect for combo and oily girls.

The Alima Pure Satin foundation is hypoallergenic and created without gluten, talc, nanoparticles, synthetic dyes, silicone, fragrance, parabens, nuts, sulfates, dimethicone, bismuth oxychloride.

So, if you have any sensitivities or allergies, this is probably the safest product to opt for.

Extensive shade range, making it very easy for you to find the most suitable oneNo shades available for women with dark skin
It’s great for sensitive skin types that are prone to allergiesThe foundation looks a little patchy after 6-7 hours of wear
Perfect for combination, oily and acne-prone skin because it provides a matte finish and great coverage

How it Compares to Others and Why

It’s easiest to compare the Alima Pure Satin product to the Inika Organic Baked Mineral since they’re both powder foundations.

With this one, you get less product, but it’s significantly cheaper. Also, it’s more suitable for oily and acne-prone skin types than the Inika one, which works great for most skin types.

Alima Pure Satin Matte Foundation

Expert Tips

  1. Applying this foundation takes only seconds. My preferred technique is with a brush and a sponge for areas that need a little extra help.
  2. Adding two layers felt too much and too matte on my face, but my mom has oily skin, and this is her favorite buildable product.
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How Do I Know Which Cruelty-Free Foundation Is Right For Me?

Is there a way to know which is the best cruelty-free foundation for you without trying one?

Yes, you can look into various factors, such as your skin type, coverage, type of foundation, price, and determine which ones work best for you.

Although only 1.5% of colored cosmetics brands claim to be cruelty-free, there are still many great alternatives to choose from and support.


Coverage is one of the most important factors when buying one this beauty product. There is no one size fits all, because it’s up to personal preference.

What if you read stellar reviews for a product, but it turns out to be light coverage and you prefer full? That’s not going to be the right purchase for you and you’ll end up giving it to your best friend.

Type Of Foundation

Decide what kind of foundation you want and need. Liquid is not the same as powder, but, you can also use both.

Another thing to know is that most serum foundations have lower coverage compared to cream and liquid foundations.


Set a budget. You don’t want to splurge on the most expensive product just because you read a few nice reviews online.

Make sure that you check the size of the packaging as well and compare it to the cost per oz, ml, gr.


Are MAC Cosmetics cruelty-free?

MAC Cosmetics is unfortunately not one of the cruelty-free brands that produce colored cosmetics. Its parent company, Estée Lauder, does have a testing policy that requires testing on animals only in countries where it’s required by law. China is one of the countries with an animal testing law where MAC is sold, therefore we can only hope that they stop testing on innocent creatures in the future.

Is Maybelline vegan and cruelty-free?

Maybelline is another company that is not vegan or cruelty-free. Their parent company, L’Oreal has the same policy as Estée Lauder. Both Maybelline and L’Oreal sell their products in China where animal testing is unfortunately required by law.

Is Bare Minerals cruelty-free?

If you love Bare Minerals’ products, you’ll be happy to hear that this brand doesn’t allow testing on animals. Their products also feature a mineral oil-free formula, don’t contain triclosan, parabens, coal tar, propylene glycol, phthalates, chemical sunscreens, formaldehyde, and microbeads.

Final Recommendation: Suntegrity Impeccable Skin

Suntegrity Impeccable Skin - Broad Spectrum SPF 30


  • “Clean Beauty Makeup and Skincare Products | BareMinerals.” n.d. Accessed May 26, 2021.
  • “Research Shows That ‘Vegan’ Is Third Most Popular Product Claim in Colour Cosmetics.” 2020. Vegconomist – the Vegan Business Magazine. July 27, 2020.
  • “U.S.: Usage of Foundation and Concealer Make-up 2020.” n.d. Statista. Accessed May 26, 2021.
a woman with a closed eyes and two shades of foundation on her cheek

Which is your favorite best cruelty free foundation? Share with us!

Top 11 Cruelty-Free Beauty Brands By Celebrities

collection of cruelty-free beauty products

Curious about cruelty-free beauty brands by celebrities?

We’ve got you covered below!

Our team of experts dug through countless offerings by the rich and fabulously famous to find just the best of the best.

Let’s dive in and check them out!

Top 11 Cruelty-Free Beauty Brands By Celebrities

Without further ado, here are the top cruelty-free beauty brands created by famous people!

#1 About Face

Launched on January 25, 2021, About Face is the beauty brand of pop singer Halsey (born Ashley Frangipane).

The cruelty-free and vegan makeup brand features eye, face, and lip products.

About Face launched with 3 distinct makeup franchises: Light Lock, illuminating highlighters, and lip gloss, Matte, matte lip colors, lip pencils, and high-pigment eye shadow, and Shadowstick, colorful cream eye shadow sticks.

#2 Fenty Beauty

Launched on September 8, 2017, Fenty Beauty is the cosmetics brand of pop singer, actress, and fashion designer Rihanna (born Robyn Rihanna Fenty).

One of the popular highlights of the brand is its Pro Filt’R Foundation line, which features 50 shades of foundation for every skin tone.

Fenty Beauty was named one of Time Magazine’s “25 Best Inventions of 2017.”

#3 Florence By Mills

Florence By Mills is the clean beauty brand, that is made for all skin types, by British actress Millie Bobby Brown.

The brand was launched in 2019 when the actress was just 15 years of age. It is a PETA-certified, vegan-certified makeup and skincare line that is geared towards teen girls.

Florence is the name of Millie’s beloved great-grandmother, while Mills is Millie’s nickname among her friends.

#4 Flower Beauty

Launched in 2013, Flower Beauty is the makeup and skincare brand of actress, talk show host, and entrepreneur Drew Barrymore.

The brand is 100% cruelty-free. According to the brand’s website,

“We’ve been cruelty-free since day one – period. We test our product on people, not our furry friends.”

Some of Flower Beauty’s best-selling products include Blush Bomb Color Drops for Cheeks, Supernova Celestial Skin Elixir, and Warrior Princess Mascara.

#5 Haus Laboratories

Launched on September 17, 2019, Haus Laboratories is the cruelty-free, vegan cosmetics brand of pop singer, songwriter, and actress Lady Gaga (born Stefani Joanne Angelina Germanotta).

It is the first major beauty line to launch exclusively on Amazon. $1 from every paid Haus Laboratories transaction is donated to the Born This Way Foundation, a non-profit organization founded in 2012 by Lady Gaga and her mother, Cynthia Germanotta.

#6 Honest Beauty

Launched on September 9, 2015, Honest Beauty is the beauty brand of actress and businesswoman Jessica Alba.

The brand is a line of beauty products for The Honest Company, a consumer goods company founded by Jessica Alba in 2011.

Honest Beauty features dermatologist-tested, toxicologist-audited makeup products and clean ingredients, glow-getter skincare products.

#7 Josie Maran Cosmetics

Launched in June 2007, Josie Maran Cosmetics is the makeup and skincare brand of actress, model, and entrepreneur Josie Maran.

The line of body care, makeup, skincare, and suncare products focuses on fair trade argan oil as a wonder ingredient.

Josie Maran Cosmetics was started “to help people beautify themselves and the planet in healthier ways.”

#8 Kesha Rose Beauty

Launched on December 6, 2019, Kesha Rose Beauty is the cruelty-free, vegan beauty brand of pop singer, songwriter, and actress Kesha (born Kesha Rose Sebert).

The brand was launched in partnership with Hip Dot Cosmetics, an online beauty retailer.

The most popular product of the 4-product line is the FTW Eyeshadow Palette, a 12-shade palette with colors named after Kesha’s songs, like Tik Tok, from her 2010 studio album- Animal and Woman, from her 2017 studio album- Rainbow.

#9 Kora Organics

Launched in October 2009, Kora Organics is the beauty and skincare brand of Australian model and businesswoman Miranda Kerr.

The brand products are PETA-certified cruelty-free and Ecocert certified an organic certification organization.

The Kora Organics products were created alongside a team of consultants and researchers in aromatherapy, microbiology, and organic chemistry.

#10 Lauren Conrad Beauty

Launched in August 2020, Lauren Conrad Beauty is the cruelty-free, certified clean, vegan makeup and skincare brand of television personality, author, fashion designer, and businesswoman Lauren Conrad.

When the brand launched, it featured just 4 products and now has expanded to include over 30 products in the makeup and skincare categories.

Lauren Conrad’s philosophy, according to the brand’s website, is

“We’re committed to creating beautiful products that are clean, environmentally friendly, ethically sourced, and vegan so you can feel good about what you’re putting on your skin.”

#11 Rare Beauty

Launched on September 3, 2020, Rare Beauty is the mission-driven beauty brand of actress and pop singer Selena Gomez.

The brand features over 30 products in the eyes, face, and lips categories. Two of its best-selling products- Liquid Touch Brightening Concealer and Liquid Touch Weightless Foundation- both feature an impressive 48 shades.

1% of all Rare Beauty sales are donated to Selena’s Rare Impact Fund, a project that helps people gain access to mental health services.

a model showcasing the Cruelty-Free Beauty Brands By Celebrities

What are your favorite cruelty-free brands by celebrities? Share with us below!