Quick Natural Makeup Guide

Lately I’ve had little time to get ready for work, which is certainly a familiar story to many of us. I find myself reaching for products to create a natural look I can pull together in ten minutes or less. I do miss my winged eyeliner, but I love my thirty extra minutes of sleep.

Here’s my picks for quick, pretty and neutral looks. Keep reading to find out my favorite correctors, blush, brushes and more.

Skincare


Skincare is essential and no amount of of makeup can repair poorly cared for skin. The key to good skincare is understanding and treating your current skin, not the skin you had last month or four years ago. Do your research on what products work best with your specific skin type. And don’t forget sunscreen for your face and body exposed to sunlight.

I use mostly Neutrogena products (though it goes against my anti-animal testing stance) because it is difficult to find high quality skincare products at drugstore prices that is not tested on animals. Each product costs between $5-$12.

Correctors


A multi-colored green and white corrector can cancel out redness on the face. You can use this product two ways: by applying it to spots or by sweeping a mix of the colors over your face with a powder brush. Before applying other products, I use Physicians Formula Multi-Colored Green Palette to tone down redness on my cheeks. And, no, your face will not look green! This product retails for $9-$12. (I snagged it for $8!)


Apply this cream corrector before foundation to cancel out darkness under the eyes. Then cover the corrector with concealer because skipping concealer creates a raccoon-type look. Retails for $22. (I snagged it for $12!)

Mineral Foundation


Mineral foundation is usually an easy-to-apply light weight product when you’re trying to hurry. It blends well and is forgiving if the color isn’t exactly the right shade. These products retail for $17 to $25.

Natural Blush


On top of mineral foundation, I use a natural toned pink blush. Depending on your skin tone, what pink looks “natural” on your skin will differ from what looks natural on others. This NYX blush blends very well and gives me a natural glow without looking too much like blush. Retails for $14-$16.50. (FTC Disclosure: I was given this blush for review by NYX Cosmetics.)

Clear Mascara


Clear mascara–I don’t know why more people don’t use it! You can apply this product quickly and without worry about clumping. I especially recommend this products for people with light blonde eyelashes as it will make your lashes look darker without looking like you’re wearing mascara. My favorite clear mascara is by E.L.F. The great news? It only costs only $1. Bad news? It runs out fast.

Neutral Eyeshadows


Having a palette of natural toned eyeshadows you can rely on is essential in a pinch. If you’re not one for neutrals, find a palette that includes colors you feel comfortable using daily. Any basic eyeshadow look won’t incorporate more than three colors, if that many. Retails for $48, which is a steep price so make sure you’re willing to make the investment. (I snagged it for $14 with a giftcard.)

Eyeshadow Brushes


For a basic shadow look, you’ll need a flat eyeshadow brush for patting on your basic shadow that will serve as the foundation for other colors. Using a medium sized brush will give you control over how much shadow you end up applying. If you’re applying only one color, you still want to use a blending brush to prevent sharp edges. You can also use your blending brush to apply highlight colors to your brow bone.

My personal favorite brushes are Eco Tools, which retail for $9 to $12 for a set of four to five brushes. You may also want to look into using paint brushes as makeup brushes.


These three main brushes will help you achieve a natural look. You can use a powder brush to apply foundation and powder. You can then use the kabuki brush to blend out any harsh lines or potential caking. Always use a separate brush for blush and avoid using the powder brush so you don’t end up with blush all over your face. Again, my favorite brushes are Eco Tools Mineral Makeup Brushes, which retails for around $10.

That’s my list of favorite products and tools! I hope these give you some idea of how to create a really simple, easy and natural look that doesn’t require much time to pull off.

Lately: Here and There

In typical fashion, life has become overwhelming. Long days at the office, upcoming trips and dogs to walk. I took these photos last week when it was finally beginning to warm up outside.

Looks like I’ve got a move back up the East coast (potentially) to a city I’ve always wanted to live in. I’m working on upcoming posts for this week so keep your eye out for interesting comment to come. For now, enjoy the sunny Southern weather.

Blogger Awards

When the Bloglovin’ award nominations were released, I had a moment of, “Hey, where’s all the blogs I read?!” Shortly followed by, “Where’s the diversity?”

Faye of Fuyume started a conversation on Twitter about the above questions and I eventually emailed Katy of Modly Chic and suggested we host awards for a Friend Fridaytopic. And so here we are.

Before I jump in, I want to preface this listing with “This is not the be all, end all of bloggers!” I often hesitate to point out different bloggers I like because I’m from Generation Everyone Gets an Award. I’ll try my hardest to be inclusive of all types of bloggers.

Creative Juices (Most Creative)
Chelsea of Dear Winnie. Chelsea’s blog is setup as an open letter to Anna Wintour, editor-in-chief of American Vogue. I love Chelsea’s Blogging for Daters series.

Bella of The Citizen Rosebud always surprises me with her her anti-rules layout. Whatever you thought you knew about blog layouts, Bella’s site just blows them all out of the water and in a good way. I also love her series highlighting over 40 bloggers.

The Real Deal (Authenticity)
B of Beautifully Invisible is one of the most authentic anonymous bloggers around. Her posts are continuously engaging, well written and, most importantly, community-promoting.

Spark Notes (Most Helpful)
You can’t go far in the world of independent fashion blogging without hearing about Vahni of Grit and Glamour. She provides up-to-date pertinent information on topics bloggers want to know about from Copyright law to how to build a better blog.

Newbie (Best Blogger Less Than a Year Old)
I seriously don’t know how Collette of Statements in Fashion does it. She really is a super blogger “newbie” blogger who has worked to build community through providing continuous support to other bloggers through social media and features on her site.

Can You Hear Me Now (Most Connected)
You know? I really don’t know who to put for this one! I think if you are a blogger who uses Twitter more than ten times a day and responds to every comment you get, you are connected!

If I had a Hammer (Best DIY)
Whenever I read Leia’s Delight’s, I’m always transported into Leia’s world. I love it! It feels like an adventure every time I visit (and that’s what a blog should be like!). From nails to cooking, this girl’s got it goin’ on!

Tribe Leader (Blogger Who Leads Others and Brings Bloggers Together)
When I started writing about being a feminist, I quickly found out other women were hungry for this topic. I emailed a few bloggers and saw the idea take hold and be lead by Franca of Oranges and Apples as well as Mrs. B. of Mrs. Bossa Does the Do. They really took the idea and ran with it.

Practically Perfect (Most Fashionable)
Erika of The Style Activist repeatedly blows me away with her fashionable outfits coupled with personable entries. Also MJ of Fierce Beauty and Fashion. I love her use of colors and also her willingness to let me bounce crazy ideas off her!

Paint by Numbers (Best Beauty Blogger)
I originally started following Anna Saccone on YouTube. Unlike other YouTube Gurus who their their blog as an extension of their channel, Anna really makes an effort to provide unique and one of a kind advice to her readers on topics from diet to beauty.

Renaissance Blogger (Best all around blogger, fashion, beauty, lifestyle)
This can definitely be anyone I mentioned above. I admire these bloggers so much. And many more!

Update and Thanks
Thanks for reading this week! I was very proud of the two articles I put out. I know race is a hard thing to talk about, but I encourage you all to take up questions and arguments of race in your everyday lives. Thanks for sticking with me through these tough subjects!

I think I finally got wireless back at my house. If you haven’t noticed, my online activity has been slowed down due to lack of internet at my house, which is fine, but I like blogging, reading and commenting. So look out for me to be back at full force next week.

Viewing Race in Makeup

Source: Google Image Search (most popular images for each search term)

This composite represents the most popular images in a Google search for branding of the lightest makeup color (Ivory) to the darkest (True Ebony) in CoverGirl’s TRUBlend Liquid Makeup and Queen Collection Natural Hue Liquid Makeup. Initial research shows that CoverGirl’s branding mirrors that of other makeup companies with foundation options for both Caucasians and people of color. CoverGirl was chosen as the spectrum because it is the only top 10 bestselling drugstore cosmetic line to offer a dedicated brand for people of color.

Each row of foundation names may be read right to left:
From TRUBlend
Ivory, Classic Ivory, Natural Ivory, Creamy Natural, Buff Beige, Classic Beige
Medium Light, Natural Beige, Warm Beige, Creamy Beige, Soft Honey, Classic Tan
Tawny, Toasted Almond, Soft Sable

From the Queen Collection
Rich Sand, Amber Glow, Classic Bronze, Almond Glow, Toffee, Golden Honey
Warm Caramel, Soft Copper, Sheer Espresso, Spicy Brown, Rich Mink, True Ebony

What conclusions can we draw from these observations?

Expanding Makeup Options for People of Color

Stroll down any drugstore cosmetics isle and you’ll notice a growing trend: More makeup choices for people of color. Cosmetic companies have taken note of United States census figures that calculate by 2042 Americans who identify themselves as Hispanic, black, Asian, American Indian, Native Hawaiian and Pacific Islander will together outnumber non-Hispanic whites, according to the New York Times.

And it’s a market cosmetics companies want in on.

Of the six major cosmetic retailers found at Target, four offer foundation options for diverse people. These include Revlon, L’Oreal, CoverGirl and Maybelline, all of which rank in the top 10 world’s best selling brands according to Forbes.

Lines that do not carry foundation options are Almay and Neutrogena. The parent companies of Almay and Neutrogena offer foundation options for people of color through sister lines Revlon and CoverGirl, respectively.

CoverGirl is the only bestselling makeup brand to offer a full line of options to women of color with its Queen brand. The branding of Queen’s various color options mirrored similar trends across brands and includes: Sand, Almond Glow, Warm Caramel, Spicy Brown, Amber Glow, Toffee, Soft Copper, Rich Mink, Classic Bronze, Golden Honey, Sheer Espresso and True Ebony.

Similar to its other brands with foundations for people of color, Queen’s branding equates skin color to food and natural elements. It differs in that each color is named with an adjective and a noun, which is a trend across makeup for lighter skin colors.

A search of Google shows that naming for foundation for Caucasian women is closely associated with makeup. First page Google results for common foundation names such as Beige, Ivory and Nude Beige were closely related with foundation.5

Results for Natural Ivory

Naming for foundation for people of diversity was never related to a makeup color and yielded literal results for search terms like Amber Glow and Warm Caramel.

Results for Warm Caramel

Makeup for Caucasians was more likely to be named with adjectives like Natural, Class, True, Nude and Fresh. Its counterpart was much less likely to feature such adjectives. Across the four brands offering foundation options for people of color, only CoverGirl featured names that included similar adjectives (True Ebony and Classic Bronze).

What can consumers draw from an analysis of major cosmetic companies and their branding of foundation for people of color? The answer to that question ranges depending on who is asked. It is imperative that consumers continue to analyze branding of diverse foundation options.

What do you think of branding for foundation? Does anything pop out to you?